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Lead Scoring Algorithms and Rules
Lead Scoring Algorithms and Rules are essential features of Lead Automation Software that help businesses identify and prioritize leads based on their level of interest and readiness to buy. Here's how they work:
1. Lead Scoring Algorithms: Lead scoring algorithms are mathematical formulas that assign a numerical value to each lead based on their behavior and characteristics. This can include factors such as demographics, company size, website engagement, email interactions, and social media activity. Lead scoring algorithms can be customized and adjusted based on the specific needs and goals of the business.
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2. Lead Scoring Rules: Lead scoring rules are the criteria that determine how leads are assigned a score. This can include factors such as the number of website visits, the length of time spent on the website, the number of emails opened, and the number of downloads. Lead scoring rules can be
