CENTRAL HOTELS 71 The company is not sitting back and resting on its laurels though, as it looks forward to ongoing growth in the years ahead. Aside from the two hotels mentioned, Central Hotels has a further property on the Palm Jumeirah, two upcoming projects in Business Bay, and one more hotel in Deira Islands.
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A Winning Strategy Of course, when launching a new venture there are always challenges, with Central Hotels being a high saturation from the existing competition. With this in mind, the company created a structure that offers a
value for money product while providing quality accommodations and experiences backed with competitive market rates. It is a strategy that has reflected significant success, underlined by the fact that the company started with it’s flagship property,
First Central Hotel Suites in Barsha Heights, which is strategically located in New Dubai. Just two years later, Central Hotels is opening two new properties at the same time in two prime locations after seeing the progress with First Central.
Mr. Abdulla Alabdulla, Vice President, Central Hotels said “With Expo 2020 very much on the horizon, new hotels will be opening regularly, with Central Hotels committed to retaining its competitive edge in the marketplace by continuing to offer unparalleled customer service, the finest facilities, competitive prices, convenience, and prime locations.” Guests are always greeted with a smile and made to feel as if they are staying in a home away from home. Mr. Ammar Kanaan, General Manager, Central Hotels added, “Central Hotels is not a ‘robotic’ organisation. Its properties have a unique character and so does its staff – who understand that hospitality is about making guests feel welcome and comfortable the moment they walk through its doors; with the commitment of delivering the best service to make them feel that they are at home.”
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