It’s the Who that Matters

Good business leaders spend a lot of time reflecting on the impact their business has on the marketplace. Great business leaders cultivate a specific mission, purpose and clear goals before they set out to uniquely –and profitably – meet client needs with their solutions.

At Fujifilm, we believe that defining your business by the people you will ultimately serve informs better decisions, focuses innovation on better solutions and creates a more successful business model. That said, to be a truly customer-centered business requires trust and strong relationships, which can be challenging to develop in today’s globalized, virtual marketplace – where human touchpoints are often absent from the buying experience.

This also increases the hard costs of acquiring new clients vs. investing in what we already have (i.e. existing pipeline and relative market share). Because customer (and employee) retention is much less expensive than customer acquisition, one might logically assume that we should devote the lion’s share of our time to retention and the development of devout followers.

However, as with most things in life: balance is critical.

What if we were to redefine acquisition as ‘outreach and development,’ and retention as ‘building strong relationships?’ Now the two paths don’t seem so far apart. The things you could do to attract new clients and staff, solidify your commitment to your mission, purpose and goals might be the very same things you would do to make your business and your brand a meaningful part of people’s lives. As the experience becomes more valuable and memorable, the level of

PRESS

Komori GL 840 PLATES

Fujifilm SUPERIA LH-PL thermal plates intimacy between people and brand grows. These are not easy propositions. Defining yourself by who you serve and delivering an experience that makes others feel like part of a family takes passion and commitment. Our goal at Fujifilm is to support those who want to take the journey to deepen their relationship with their respective clients, communities and teams. We know it will be worth it.

Enjoy the latest issue of print illustrated. Our cover story, ‘In the Box,’ details how the best companies have embraced constraints to inspire creativity and achieve success. This is a wonderful take on how to incubate the marketing mind. Meanwhile, our second feature, ‘Patchwork,’ gets a bit more tactical by discussing the current state of the printing industry and the challenges faced by printers in managing their supply chain. Toss in a remarkable Q&A with Sabine Lenz on creatives are thinking about – plus some insight from Fujifilm clients who are making amazing strides in their growth plans – and this issue doesn’t disappoint!

All the best, Mark

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INK SPOTS

Tactics, stats, and trends that matter

‘WE

The secret to Colorchrome’s success is in the relationships

Constraints breed creativity

PATCHWORK

Inspiring the future print generation

ENTERING THE GAME

How Acuity Prime UV Flatbed printer is helping expand the Keno Graphics’ playbook

ONE-ON-ONE WITH SABINE LENZ print illustrated is published quarterly by FUJIFILM North America Corporation, Graphic Communication Division

Copyright 2023

All rights reserved

Managing Editor

Gregory Pas, FUJIFILM

Creative and Editorial Direction conduit-inc.com

Conduit, Inc.

SCREENING

Fujifilm 175 line Co-Res

Screening

INKS/COATING

Outside cover prints 4/c process HUV ink plus overall Gloss Aqueous Coating.

Inside cover and body prints 4/c process HUV ink plus overall Satin Aqueous Coating.