Toy Fair 2019
Vivid Toy Group 01483 449944 www.vividtoysandgames.co.uk Stand B70 Vivid is tapping into the squishies trend further in 2019 with the launch of Splishies, a soft range of animals with squishy insides. Available in two sizes, Splishies and the larger Super Splishies, there are seven different characters for kids to collect. Shaking and squishing them lets kids see the glitter and charms swirl inside their bellies. Supported by an integrated TV, PR and digital campaign from launch, Series 1 launches early this year with further range intros planned throughout the year. A range of low RRPs will maximise year-round sales from impulse and pocket money purchases. A new arrival under the successful Animagic interactive plush brand, the My First Puppy collectible range features four pups looking for a new home. Kids can unwrap each to reveal a little surprise puppy complete with nine hidden accessories. The puppies are contained within a dog carrier which doubles as a cosy basket. Featuring soft, slow rise foam, cuddly Squeezamals will introduce Wave 2 characters in early 2019. Collectible and sweet-smelling new clip-ons, as well as Medium and Large versions, will launch from early 2019 alongside a new Squeezamals Dessert themed range. This range includes clip-on and medium sized cupcakes, ice creams and doughnuts, plus more treat-style versions of the hit squishy range. Introduced in 2018, sequinned Shimmeez will launch Wave 2 in 2019, with clip-on, 8” and 14”versions of the transforming, customisable plush available. New characters in the range will include elephant, sloth and unicorn. This year sees the introduction of new Harry Potter Character Collectibles, with 36 to collect including a limited edition golden Harry Potter and furry Hedwig, single-figure blind bags, sevenfigure blister packs and a mixture of common and rare characters to collect. Encouraging STEM learning via educational and fun science kits for children aged eight and over, and with a range of accessible price points and introductory sets for ages four plus, Science4You is an ideal range to encourage children to discover the world around them. 2019 will see the introduction of Yucky Science, Manicure Factory, Bath Bombs and Science of Crystals, each packed with multiple experiments to challenge even the most budding scientist. Autumn/winter 2019 will see Crayola launch two brand new play sets into its Washimals range. With the Vet Clinic Playset and Beauty Salon Playsets, kids can play with their Washimals pets at home or on the go. Using the included Crayola markers, kids can bring their Washimals to life with their own designs before cleaning them off to play again. Launching in July, Gator Golf is a fun golfing game for children. Kids use the flamingo-shaped putter to putt the coloured balls into the gators mouth and watch as it returns the balls. Each ball kids putt scores one point, and the first player to score four points will win the game. Boomtrix is the new extreme marble track system consisting of towers, trampolines, stunts and a goal. Kids can use their imagination to create the craziest track set-ups they can imagine, using all the components provided, plus they can design a different track every time and share it online. Three different starter sets will be available from July, as well as trampoline packs. Having recently been appointed as lead toy in the UK for Ryan’s World, Vivid will be launching a toy range inspired by the successful YouTuber early this year. Already a hit in the US, the Ryan’s World range will include blind bags, squishies, plush, action figures and more. With a variety of content on his channel Ryan Toys Review, including toy reviews, animation and family vlogs, seven year old Ryan has created fun, engaging characters which have their own videos such as Gus the Gummy Gator and Combo Panda. These and other characters, including Ryan’s Super Hero alter ego the Red Titan and Peck the Penguin, will also be featured within the toy line up. The award-winning Phlat Ball and recently introduced extension to the successful inflatable Wubble line, Super Wubble, will continue to feature as focus items for spring/summer within Vivid’s outdoor range.
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