fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In February we have new releases from: Wow! Stuff, Flair, Miko, The Source, Two in 1 & Vivid.
Cats vs. Pickles
Two in 1 Direct 07967 004 585 | www.catsvpickles.com
The wonderfully weird world of Cats vs. Pickles is coming to the UK market, following a successful rollout in the US.
Available as single packs, and soon to launch 2-packs, there are more than 100 different styles of collectible plush to collect. These soft, bean-filled plush characters can help to reduce stress and anxiety, and make ideal study buddies for kids who are learning remotely or need a break from screen time. Each collectible plush features a colourful print design with embroidered details that reflect the character’s personalities. Fans can collect different themes of Cats, as well as four soughtafter, rare plush Pickles that will help drive collectability. Popular ‘Cat-egories’ include Foodie Cats, Scary Cats, Sweet Cats and Smarty Cats. Further launches for spring include themed 4-packs, which feature three special Cat characters, as well as a blind-bagged Pickle character. There are six Jumbo Plush Character Pillows to collect from spring, as well as a collection of 18-inch long Giant Hugging Plush launching from autumn/winter 2021. Late spring will see the arrival of the Sweet Shop Playset, which includes two exclusive characters and 11 accessories. The Sweet Shop Playset will be a major focus for the marketing drive, which includes a dedicated TV campaign, pre-roll and influencer activity. Autumn/winter sees the introduction of the Kitty Condo Habi-cats. These light-up, customisable play sets stack up to create Cats vs. Pickles neighbourhoods, with Cat and Pickle characters hiding behind each door. Designed to enhance role play and interaction with the Plushie range, the Kitty Condo Habi-cats add yet another level of collectability. The Cats vs. Pickles toy line will be supported by a substantial 360-degree marketing campaign, including a major TV launch in spring/summer 2021. For more information, please email Paul@allin1products.com.
Washimals sets
Vivid 01483 449944 | www.vividtoysandgames.co.uk Crayola Washimals is currently one of the best-selling creative toy brands on the market, with a variety of themed flocked animals for kids to personalise and nurture. In 2021, Washimals pets is getting a makeover, with a new selection of cute cats and dogs to customise again and again. The new play set features a new kid-powered bathtub so that kids can wash off their designs, as well as two new dogs and two new cats to colour in and style. Washimals is also introducing a new set of adorable ocean-themed characters. The Washimals Ocean Pets Lagoon comes complete with a kid-powered lagoon tub and four exciting new pets - a Shark, Octopus, Whale and Clown Fish.
Sevi wooden toys
Flair 020 8643 0320 | www.flairplc.co.uk Internationally renowned heritage brand Sevi is the latest premium toy range to be introduced to the Flair portfolio. Founded in Italy, the brand has earned a reputation for its exceptional quality and beautiful detailing. The Sevi collection comprises a wide range of toys, decorations and accessories, ideal for both play and display. February launches include a wooden Doctor’s Set to inspire the healthcare professionals of tomorrow, a cute wooden Tea Set, and a Salad Set. The arrival of the Sevi Guitar, Savannah Drum Set, and the Music Centre Dog offers retailers an imaginative play range that will stand the test of time. Flair will also be introducing two types of Alphabet Letters to support letter recognition and early development.
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