Brand Licensing Preview
Nickelodeon 020 3580 2000 | www.nickjr.co.uk Stand B160 Viacom Nickelodeon Consumer Products (VNCP) will showcase its animation, pre-school, youth and adult licences at this year’s Brand Licensing Europe, reinforcing its ‘Every Age, Every Aisle, Everywhere’ strategy. Iconic franchises like SpongeBob SquarePants, Paw Patrol and Teenage Mutant Ninja Turtles will be on display alongside new IP acquisitions including Garfield and Ryan’s Mystery Playdate. Nickelodeon’s mission is to be the home for the biggest franchise kids love. Consumer favourite SpongeBob SquarePants – celebrating its 20th Anniversary this year - continues to be a leading licence, and recently announced spin-off Kamp Koral will grow the franchise further with new stories and characters introduced to the SpongeBob universe. The Teenage Mutant Ninja Turtles franchise has continued to expand and entertain audiences of all ages, old and new, with a mix of new content, consumer products and on-the-ground experiences to drive fan excitement as the crime-fighting turtles celebrate their 35th anniversary. Continued investment in pre-school properties is led by Paw Patrol, with new content themes and storylines, characters and product categories being added every year, growing the franchise and its properties and building it into one of the company’s biggest brands. Nickelodeon has welcomed Blue’s Clues & You! and Ryan’s World/Ryan’s Mystery Playdate to its pre-school portfolio, while the acquisition of Garfield has helped maintain Nickelodeon’s position as the place to go for the most popular franchises in family entertainment. The company expects movies to come to the forefront. The return of the Top Gun franchise with Top Gun: Maverick by Paramount Pictures will undoubtedly prove to be one the biggest hits of 2020, while other new movies to energise the market include the return of SpongeBob in his third feature length film – The SpongeBob Movie: It’s a Wonderful Sponge. Exciting new property Rumble, Nickelodeon’s new animated monster wrestling movie, is also set to be released in 2020.
WWE 020 7349 1749 | www.wwe.com Stand E260 WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 800m homes worldwide, in 28 languages. The award-winning WWE Network is the first-ever 24/7 directto-consumer premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. WWE’s operations are organised around the following three business segments: Media, Live Events and Consumer Products. The company’s worldwide licensing program builds partnerships with companies around the globe to create products featuring its marks and logos, copyrighted works and characters in diverse categories, including toys, video games, apparel, housewares, collectibles, sporting goods, books and more. WWE has a presence at retail 52 weeks a year and current partners include Mattel, 2K, Topps, DK Publishing, Fremantle and many more.
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