Brand Profile - Bicycle Playing Cards - Cartamundi

Vital connections with Bicycle

Toy World caught up with Scott Garnerbundy-Higgs, Business Development manager for Cartamundi’s Bicycle brand of playing cards, to discuss what it means to be celebrating 140 years of success and what the future holds for the company.

What does it mean to be celebrating Bicycle’s 140th anniversary?

As we mark a milestone 140 years in our journey, we’re proud to reflect on the enduring legacy of Bicycle playing cards. We don’t consider our products as mere games, but as gateways to connection. Across generations and cultures, cards have brought people together, creating moments of laughter, learning and love. Playing cards have never just been about games; they bring people together, sparking giggles and friendly competition – so what we’re celebrating is 140 years of connection.

What makes Bicycle playing cards a must have for every household?

Bicycle cards have a rich heritage and legacy - they have become a staple in homes around the globe. In a world filled with screens and distractions, playing cards offer a timeless way for families to unplug and truly engage. They’ve helped families to bond in ways that are simple, meaningful and lasting.

We can even bring a little Disney magic into the mix, because Bicycle has always been about the design. There are so many fun licences in our portfolio, and we hope to keep delighting fans of Disney, anime and music for years to come.

Is there still a place for traditional lines like Bicycle playing cards in today’s modern world?

Absolutely! In today’s fast-paced, screen-filled world, I believe the value of unplugging is more important than ever. Playing cards offer a timeless way for families to reconnect. Whether it’s a cozy Sunday afternoon or a casual game night, Bicycle cards bring joy to children discovering their first game, parents passing down traditions and grandparents sharing stories through play. It’s those unforgettable bonding moments that stay with you.

How do you plan to bring the Bicycle brand to new audiences?

From teaching kids how to shuffle, to cheering over a winning hand, our cards have been part of countless family rituals and celebrations, sparking giggles and friendly competition. We passionately believe that creating these moments of bonding can, and should, still happen, creating enjoyment that can last a lifetime.

Such experiences deserve to be shared even more widely. That’s why we’re looking for partners who are passionate about bringing families closer together through play. We’d love to hear from anyone interested in exploring opportunities to bring Bicycle to new audiences – get in touch with our Business Development manager, Scott Garnerbundy-Higgs, to start the conversation. Scott can be contacted at Scott.Garnerbundy-Higgs@cartamundi.com.