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BLE Preview - Larkshead Licensing

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Larkshead Licensing on BLE 2025

Ahead of Brand Licensing Europe next month, Clare Piggott, managing director Larkshead Licensing, looks at the company's relationship with the show and what the brand is hoping to achieve within the space.

Why is BLE an unmissable part of your yearly show/networking calendar?

It is three very busy days of meetings, deal making, networking and catching up with industry colleagues in and around the business of licensing. It’s an essential part of our licensing calendar and we have supported the show for many years.

Why should retailers and manufacturers visit your stand at BLE?

A visit to our stand will be engaging and welcoming. Larkshead is set to launch new brand signings at BLE, so there will be lots that’s new and exciting to talk about.

We will be showcasing our most diverse portfolio ever in terms of age group appeal, a reflection of the changing licensing landscape and how our flexibility and deep licensing experience across a broad range of categories has proven to be commercially attractive to licensors, licensees and retailers.

Which property/brand/franchise will be your main focus at this year’s event?

Visitors are invited to celebrate another year in the world of Tom Gates. Created by Liz Pichon and based on her best-selling books and the award-winning TV series, the dynamic doodler and music lover has had a strong year. New deals brokered by Larkshead include Ion8 for drinkware and lunch bags (launching Q4 2025) and Smiffys which will launch Tom Gates dress-up for World Book Day 2026.

The 24th book, Pesky Pets and Parties (Hopefully), launches on 9th October 2025 and we will be giving away a signed-copy on its stand. 2026 is the 15th anniversary of the first Tom Gates book and will see the 25th book in the franchise., so BLE will provide a great opportunity to share plans for next year’s anniversary activations.

We’ll also be exhibiting a number of female artists who are inspiring others with their unique artwork and approach.

Are you launching new brands, products or announcing any news at BLE?

Terrific Television, fronted by TV producers Nic Ayling and Driana Jones, has inked a deal to extend the reach of its programmes into new licensing categories, and Larkshead has penned a deal as the global licensing agent for CBeebies’ pre-school show Tiny Wonders.

Making its BLE debut, Jelly Armchair, founded by sisters Cat and Liz Faulkner, will detail a range of new deals including greeting cards and calendars, with product ranges launching early next year.

What do you hope to achieve by exhibiting at BLE?

To engage with retailers, licensees and licensors to celebrate the commercial success of what we have achieved over the last 12 months, but more importantly, to talk about what we plan to achieve over the next couple of years. It’s a great place to engage with the broader licensing community and showcase our portfolio.

Visit the Larkshead Licensing team at BLE Stand A162.

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