2020
Schleich 01279 870 000 www.schleich-s.com/en Stand 100 Schleich’s 85th anniversary celebrations kick off with 2020 launches across all collections on its stand at London Toy Fair, coinciding with the brand’s strongest UK marketing calendar to date. High profile installations are now in place in many of the UKs most prestigious retail spaces, including FAO Schwarz in Selfridges, London and Arnotts, Dublin, together with Hamleys and Fenwicks. This in-store brand presence has been echoed in the company’s marketing with a successful TV and digital campaign for Horse Club. Digital and TV support will continue for a full 12 months, alongside exposure at impactful experiential events such as the Dublin Horse Show. Schleich’s TV advertised Horse Club will see a raft of new horse breeds and playsets to choose from in 2020. The Big Horse Show playset will take centre stage for this collection and features a marquee, arena, horse and accessories. Adding to the equestrian spectacle, the Pony Trap for the Big Horse Show features the Horse Club figure Clara, a beautiful Connemara pony to pull it along, and many other accessories. Horse Club will be supported with a full 12-month schedule of TV advertising in 2020. Schleich’s Dinosaurs World is also due to be TV advertised in 2020 to support the introduction of the first ever playsets in the range. The Large Dino Research Station features a mobile crane, trapdoor, movable fencing, a cannon with tranquiliser darts and a lance for catching dinosaurs. The playsets allow kids to create new dinosaur scenarios with the characters Maxx, Luis, and Flynn. #Schleicharoundtheworld will be a core marketing message for the Wild Life collection, with rescue being the main theme. At the heart of all the action will be the Large Animal Rescue Truck, which comes complete with a rotating crane, a flexible cable winch, a ranger and animals, while the Animal Rescue Helicopter features movable rotor blades and a cable winch, plus an-all important pilot ranger to lead the way. Looking after animals is also key to the new Farm World veterinarian sets. The Veterinarian Practice with Pets Set is equipped with everything the vet needs to take care of animals. The Veterinarian Visit at the Farm set comes complete with the vet, his Labrador retriever and kitten. The vet case contains all the instruments vets need to examine and treat animals, and the truck’s foldout loading ramp unfolds to offer plenty of space for animal transportation. Finally, the fantasy worlds of bayala and Eldrador continue to offer strong sales for retailers and will be enhanced with new creatures and fantasy figures for 2020.
Zappies 01273 467624 www.zappies.com Stand 105 Zappies, a toy distributor and importer working with partners in the UK and across the globe, distributes on behalf of the majority of toy manufacturers. The company has also introduced a range of unique products of its own, meaning it now deals with all facets of the UK market and further afield. The product portfolio has increased significantly with over 4,000 lines now available, and the top 250 are on display in Zappies’ new showroom premises near Brighton on the South Coast. A variety of major licensed products are available including Frozen/Frozen II, Avengers, Harry Potter and Fantastic Beasts, Star Wars, Sonic and Ghostbusters, among others, and the ranges on offer are constantly evolving. In terms of own brands, Zappies is in its third year of Banzai, an awardwinning outdoor summer games range including waterslides, sprinklers and garden games. The new TV advertised Gearheads vehicle collectibles range complements the company’s Sonic and Ghostbusters RC products. It’s a big year for Sonic, with the cinematic launch of the new movie in February, followed by DVD and continued gaming activity. Zappies’ account base and links to retail in the UK mean it can introduce toy products to online, grocery, high street, specialist, discount and independent sectors, and is able to cater to both value and high-end products in volume. In an increasingly fast paced environment, Zappies has an efficient logistics and supply set up with next working day deliveries available as standard. Zappies welcomes appointments for Toy Fair or at the company’s showroom for new and existing customers and business partners.
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