2020
Canal Toys 01904 379 123 www.canaltoys.fr/en Stand F90 Canal Toys UK is moving into its third year of operation and the brand portfolio has continued to grow in 2019, especially in arts and crafts categories. The company is looking to expand further for 2020, introducing new and innovative products whilst increasing marketing spend to support core brands. So Slime DIY SlimeGlam, So Slime Tie & Dye and So Sand DIY are part of the new line up for 2020, alongside the expansion of core lines including So Slime DIY and the hotly anticipated expansion of top selling So Bomb DIY. So Slime DIY has already seen the introduction of popular line extension: Slimelicious - a scented, food inspired range which includes the popular So Slime Shops. The shops make ideal collectibles and pocket money toys for impulse purchases in store. So Slime Tie & Dye also launches this year. This unique product gives slime fans the chance to create their own tie and dye patterns using a clear slime, vibrant decorations and multiple colourings. Slime fans can mix it, stretch it and tear it, after stirring in their designs using the tools provided. The slime comes readymade for fun straight out of the pot, and the addition of colours will create unique wavy patterns. So Slime Tie & Dye is available as a blind-pack, multi-pack kit or as the ultimate top of the range Tie and Dye Washing Machine. This new range will receive full digital marketing support and cover the main price points between £2.79 and £17.99. So Slime DIY SlimeGlam offers a unique range of DIY perfume and beauty slimes in bespoke containers with charming scents and decorations for texture. Being so simple to make, they are perfect for a wide age range. SlimeGlam is the second extension to the So Slime DIY range that has headlined Canal Toy’s line up since its inception. The new brand offers comprehensive variety including blind, single and three packs, as well as a Mega Case and Glam Studio at an attractive range of price points. Launching at London Toy Fair, the line up is ideal for any retailer searching for something fresh in the arts and craft sector. So Sand DIY is the latest product to follow the ASMR (auto sensory meridian response) trend. It delivers an immersive creative experience for children who can cut, shape and design the magic sand using the specially designed tools. Targeting the 7-11 age group, the line will give retailers the opportunity to bring ASMR magic sand to the arts and craft category. The line comprises of blind, single and three packs along with a ball case and a Sensory Studio. So Soap DIY is also set to debut at the London Toy Fair. This latest range offers children the chance to design, create and decorate their very own soap cupcakes. The range features cute animal themed characters to use as toppers to the scented soap cupcakes. This great value range includes single soap kits, gift packs, a vanity case that is perfect for storage when playtime is over and the key driver, So Soap Factory. The line will cover all main price points from £5.99 to £19.99. So Bomb Crystal DIY is an extension to the So Bomb DIY line, featuring a selection of crystal geode bath bombs. The range maximises the fashion for geodes and coloured rocks and is available in a range including single and twelve packs, case and factory options. The crystals will also magically turn the bath water a different colour, providing a more interactive experience for children in addition to the fun fizz when the Bath Bomb hits the water.
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