2020
Flair / Just Play 020 8643 0320 www.flairplc.co.uk Stand E39 Promoting fun and friendship, Just Play’s Hairdorables is a squad of sassy collectible dolls with big hair. Each comes with a surprise peel and reveal element and fashionable accessories to discover, which unwrap the personality, style and talent of the Hairdorable hidden inside. Spring sees the launch of the Hairmazing collection, which has been inspired by Instagram fans. Bella, Harmony, DeeDee, Noah, Willow and Kali are now available as 27cm fashion dolls with fully posable limbs and highly detailed, on-trend clothing. Remaining faithful to the peel and reveal element, there are six surprises to be found inside each pack, which transforms into a catwalk after being opened. Ensuring the core brand is kept fresh and engaging, the Hairdorables Scentables collection offers three style themes to discover; Garden Party, Beach Party and Carnival Fun. Each Pack comes with 11 surprises inside and themed scented hair (a new addition to the line), plus squeezy hairspray to top up the sweet-smelling hairdos. Presented in new and stylish carrycases, there are 11 Scentables girls to discover including three new characters - Saige, Eva and Phoebe. Each girl is available in all three themes. The Spirit Riding Free collection will have the Riding Academy as its focus for the main launch of autumn. The new range will reflect the storyline of the new season, which sees Lucky and her friends enroll in Palomino Bluffs Riding Academy. Each will train in new specialties including dressage (Pru), racing (Lucky) and horse therapy (Abigail). This new theme will open up a wealth of development for the master toy collection, alongside the roll out of all-new packaging for vibrant shelf appeal. New sets include a Stow ‘n’ Go Fold Out playset which opens out into a corral scene and doubles as a case to house collectibles, a Luxury Grooming Paddock and Abigail’s Pets and Vets set. With the impressive Walk and Wobble Horse, Governor the foal walks alongside Spirit for a nurturing play experience. Also from Just Play, PJ Masks Night Time Micros captures the DNA of the brand with Hero vs Villain play. Offering a complete all-in-one package play at a great price, there are 12 micro figures to collect. Each contained in a surprise blind bag, the figures stand 1.5” tall and are compatible with the four micro playsets, launching alongside the figures in spring. The Night Time Micros Trap and Escape playset assortment is composed of three character based playsets, each including two micro figures, a hero and a villain. Turning the nozzle on each set changes the scene from day to night. Alternatively, kids can discover the multiple features within the Night Time Micros Romeo’s Lair Playset, including a shrink chamber and a launch pad which lets kids eject the figures through the air. These new spring releases mark the start of a year of inspirational development for the pre-school brand, with even more to be revealed at Toy Fair. Power Players is an all-new action-comedy animation series created by Zag which features real stakes, large laughs and over-the-top action. Debuting on Cartoon Network in February, this fun show shifts between the full-scale world of lead character Axel and the world of his toy teammates, as he transforms into a living action figure for the biggest ‘small’ adventures a kid could ever imagine. Teaming up with master toy partner Playmates Toys, Flair will launch a product line including action figures of all the main characters from the show, developed to the same scale as seen in the episodes. The range will be joined by Super Feature figures with detailed articulation and electronic elements that will bring the toys to life. Vehicles with figures will add to the line-up, while the T-Force group vehicle resembles the huge Jeep seen in the cartoon. Axel’s Power Bandz and Sword will also bring role-play into the play pattern.
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