Pre-school
Bandai 020 8324 6160 | www.bandai.co.uk Crayola comes to the pre-school aisle in the form of dough this spring, as Bandai UK enters the category with a line-up of colourful dough and playsets. Creating things with dough is a popular aspect of pre-school play, and with Bandai’s Crayola Dough collection, parents and grandparents can be sure of safe and high-quality dough in the brightest of colours. Made from the finest Japanese flour and presented in eye-catching non-PVC packaging, the line carries through the highly recognisable Crayola crayons look. All the colours in the new range are true to the fully patented Crayola pantones, and are also available as affordable foil wrapped refill packs. Any respectable dough collection includes playsets, and Crayola has many of the most popular pre-school themes to choose from at a variety of price points. Each set complements the next, ensuring no cross over of accessories and encouraging additional purchases in store. Smaller sets include the Bakery and Candy Shop and include two tubs of dough, while food-themed play can be extended with the Burger Chef and Ice Cream Parlour. Each set contains moulds, tools and accessories, so kids can create a pretend feast for all. Another popular play pattern includes hair play. The Crayola Dough Hairstylist Set lets kids extrude dough to create the character’s do, re-styling it time and again. Alternatively, the Construction Zone playset includes road making tools and more. The Crayola Dough collection will launch with a mass sampling campaign and awareness drive specifically designed to reach parents and grandparents.
KD Toys 01727 827 194 | www.kdplanet.com Engaging and imaginative play is at the core of every pre-school toy from the KD Group. The Infinifun range encourages the development of physical skills and aids cognitive development, whilst inspiring quality playtime. The toys offer a variety of themes including Musical Fun, Animal Activity, Role-Play, Tech Like Grown-ups and Bath Time Fun. To build on the success of the Infinifun range, which already includes 20 top performing products, autumn/winter will see the introduction of eight new toys across a range of these themes. The Infinifun Wild Water Island floats in the bath tub and offers a variety of engaging features to introduce kids to early STEM concepts, like water power and cause and effect. Little ones can also learn with Splashy the Crazy Jelly Fish, as they turn the snorkel to create a splashy effect. The 4-in-1 Pirate Adventure boat rocks back and forth as water is poured in to the hull, and once the hull is full - Captain P will appear. To build on the successful Tech Like Grown Ups range, KD will introduce the innovative Talkie Phone. This enables children and parents to have a twoway conversation between handsets like a real phone. The child handset also includes activities which help kids learn about animals, vehicles, colours and numbers. Other products in the range include the new TV advertised Colour My World Bitsy Bot Robot, and Bitsy Bot Yoga Mat, while the Creative Play My First Art Xylopad musical easel includes ergonomic drawing pucks, designed to fit the hand of an infant and match their development. For ELA, the Paw Patrol range continues with 3D Walkie Talkies, My First Microphone, and Quiz and Learn Case. My First Tablet includes 30 touch sensitive icons, so that kids can learn about vehicles, numbers, colours, shapes and characters while playing on the multi-theme platform. Finally, the Fireman Sam Communicator, Turn and Learn Wheel, My First Laptop, Notebook and Receiver will continue to be supported at retail throughout 2018.
DKL Marketing 01604 678 780 | www.dkl.co.uk DKL’s Scratch Pull Along range sees two new additions - Dog César and Rabbit Louis. These pull-along animals with wobbly necks have wheels with rubber strips so they won’t leave any marks on the floor. Another addition to the Scratch range is the Circus Truck, a colourful shape sorter with four animals to aid co-ordination development. The Escabbo Tidy Bath Bag with Squirters is a special fast drying bag to store and dry all Escabbo bath time products. The Tidy Bath Bag comes with Three Sea Squirters, and is made of hygienic material that ensures no mildew. Happy Monsters, Tropical Fish, Marine Animals and Alphabet Letters add colourful elements for babies and pre-schoolers.
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