REGI CHERINI A B O UT TH E A R TIS T Regi Cherini’s works explore the shared experiences of women within the frame of societal pressure, expectation, and gender inequality. Inspired by the contemporary needlecraft movement, Cherini utilises the medium of embroidery to depict still life compositions. She revels in subverting the traditional domestic medium of embroidery to express seemingly incompatible subject matter. Approached with a post-modern sensibility, referencing and yet rejecting a traditional context, Cherini demonstrates that embroidery can be an unconventional and subversive medium for examining and challenging issues of gender, equality, class and culture.
A B O UT TH E W O R K The ‘Pink Tax’ refers to the gender-based price discrimination that exists when women’s products are more expensive than men’s without reasonable cause. With women already disadvantaged due to the gender pay gap, the Pink Tax further contributes to the economic inequality between men and women. Women’s personal care products don’t just cost more, there are more of them. The pressure on women to be beautiful and stay youthful is a real societal expectation whereas products geared towards men are an option rather than an expectation to ‘anti-age’. There’s also the additional cold hard cash women have to factor in throughout their life to pay for pads, tampons and other feminine hygiene products.
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