Town & Gown Magazine Media Kit

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YEAR Anniversary

2013 media kit


2013 media kit

A magazine

for those

&

who appreciate Fine

clothes, Fine dining, a

Mi ssissippi Touch Southern

TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


2013 media kit

Demographics & Readership

Town and Gown Magazine is Northeast and East Central Mississippi’s premier lifestyle magazine. Town and Gown is the ultimate go-to guide for Mississippi’s sophisticated, savvy readers. Our audience consists of adults ages 18-64. Our magazine reaches Columbus, Tupelo, West Point, Starkville, Meridian and more. Plus we reach over 18,000 readers through print and online. Our magazine publishes thousands of copies that are distributed monthly in stands at Barnes and Noble, restaurants, hotels, tourism bureaus and the most fashionable boutiques in Northeast and East Central Mississippi. Town & Gown Magzine previous issues are available online.

62%

Our in-depth and current editorial content keeps our readers plugged into the community by focusing articles on:

Fascinating traditions Celebrations Delicious recipes Mind and Beauty Seasonal fashion advice

Healthy choices History of local towns Home Design Entertaining tips Human-interests

Town and Gown Magazine made its debut in November of 2011 and continues to provide the high standard of excellence in content and design established then.

Ages 18-64

Female Readers

38% Male Readers

Who is a Town and Gown reader?

Reaching Our Readers

Median Age: 41

Newsletters - 18% Social Media - 8 % Online - 12% Direct - 62 %

Our Social Readers 150+ Followers on Twitter 1,200+ Likes on Facebook

Advertiser Testimonials

“Such a pleasure to work with. Town and Gown staff makes creating the perfect ad a breeze. Advertising in Town and Gown Magazine is a huge plus for our company. Customers can’t wait for the next edition to come out. The circulation is great! Advertising in Town and Gown Magazine is definitely an easy advertising tool to measure. We have customers come in all the time saying “I saw you in Town and Gown Magazine.”

“Working with Town & Gown has been a wonderful experience! As a new business, our presence in the magazine through advertisements and their coverage of our Grand Opening has helped to better introduce Vitality Skin & Spa to the people of Starkville and the surrounding area.”

“The BEST advertising experience I have had!!!! Everyone at Town and Gown Magazine is a pleasure to work with. Money well spent for the traffic and sales I have received through customers seeing my ads in this magazine.” -Rhonda Underwood, SPROUT baby home garden

-Dr. Hairston, Vitality Skin and Spa

-Bo Summerford, Reed’s of Starkville

TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


2013 media kit

Departments

Themes January

Material Deadline: December 5

Bridal Edition

Approval Deadline: December 12

Home and Garden {Section dedicated to home, gardening, interior design, arts and crafts,

and the great outdoors.} February

Material Deadline: January 9

Have a Heart

Approval Deadline: January 16

March

Material Deadline: February 6

Green with Envy

Approval Deadline: February 13

April

Material Deadline: March 8

Spring Has Sprung

Approval Deadline: March 15

May

Material Deadline: April 8

School’s Out For Summer

Approval Deadline: April 15

June

Material Deadline: May 8

Literature

Simply Summer

Approval Deadline: May 15

{For those indulging readers, this section is full of the latest novels,

Taste and Toast {Features on local restaurants, home cooking, recipes, drinks, tables-

capes, and more.} Life and Style {The new and upcoming fashions, gift ideas, clothes from local bou-

tiques and men’s clothiers.} Health and Beauty {The latest trends in healthy living and beauty tips and trends for any

age reader.}

children’s books, and classics.} July

Material Deadline: June 5

Beat the Heat

Approval Deadline: June 12

August

Material Deadline: July 10

Back to School

Approval Deadline: July 17

September

Material Deadline: August 7

Fall Fashion

Approval Deadline: August 14

Events {Pictures from local and surrounding community events such as plays,

concerts, parades, grand openings, and more.} Calendar {A schedule of events in surrounding communities happening through-

out the month.}

/Its All About Football October

Material Deadline: September 9

The Gentlemen’s Issue

Approval Deadline: September 16

November

Material Deadline: October 9

Thanks to the Holidays

Approval Deadline: October 16

December

Material Deadline: November 7

Tis the Season

Approval Deadline: November 14

TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


2013 media kit

Pricing Ad Size

12x

6x

3x

1x

Back Cover

$1,915

$2,285

N/A

N/A

Inside Cover

1,785

2,150

N/A

N/A 1,990

Full Page

1,425

1,750

1,870

2/3 Page

1,175

1,420

1,580

1,740

1/2 Page

935

1,090

1,140

1,190

1/3 Page

700

800

845

890 850

1/4 Page

575

720

758

1/6 Page

385

485

540

595

245

N/A

N/A

1/8 Page 200 Calendar ads are available. *Price per month.

Specifications Ad Size

Width

Depth

Full Page with Border

7.125”

9.875”

Full Page with Bleed

8.375”

11.125”

2/3 Page (Vertical)

4.625”

9.875”

1/2 Page (Vertical)

3.5”

9.875”

1/2 Page (Horizontal)

7.125”

4.75”

1/3 Page (Vertical)

2.25”

9.875”

1/3 Page (Block)

4.625”

4.625”

1/3 Page (Horizontal)

7.125”

3.1875”

1/4 Page (Block)

3.5”

4.75”

1/6 Page (Block)

3.5”

3.1875”

1/6 Page (Vertical)

2.25”

4.75”

1/6 Page (Horizontal)

4.625”

2.375”

1/8 Page (Block)

2.25”

2.25”

* Photography services on location are available upon request. * Please contact Account Executives for additional information.

TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


2013 media kit

Mechanical Specifications Full Page Bleed: 8.375” x 11.125”

Full Page Bleed 8.375 x 11.125

Live Image Area: 7.125” x 9.875”

Live Image Area 7.125 x 9.875

Full Page with Border: 7.125” x 9.875”

Printing Method: Web Offset

Full Page with Border 7.125 x 9.875

Binding: Perfect Bound Bleeds: Full-page bleed ads, extend any printed material at least 1/8” past trim size on all 4 sides.

1/4 3.5 x 4.75

1/6 Block 3.5 x 3.1875

1/3 Block 4.625 x 4.625 1/8 Block 2.25 x 2.25

1/6 Vertical 2.25 x 4.75 1/6 Horizontal 4.625 x 2.375

1/3 Horizontal 7.125 x 3.1875 1/2 Vertical 3.5 x 9.875

1/3 Vertical 2.25 x 9.875

2/3 Vertical 4.625 x 9.875

1/2 Horizontal 7.125 x 4.75

TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


2013 media kit

Advertising Requirements

Camera-Ready Ad Requirements

We accept only high-resolution TIFFs, PDFs, or JPEGs. This means all images must be 300 dpi in CMYK. All camera-ready ads must be sent to Account Representatives. Please include name of business in the subject line. Town & Gown Magazine is not responsible for the printing quality of low resolution photography, logos, or any errors embedded in digital camera-ready ad files. Town and Gonw Magazine does not own rights to submitted material.

Customer-Supplied Ads

Town & Gown Magazine prints on 100# Somerset Gloss with Flat UV coating (cover) and 50# coated gloss paper (inside). Images typically print darker than they appear on inkjet, laser printer proofs or proofs viewed on monitors.

Billing and Payments

All accounts are due and payable by the 10th day of the month following publication. Accounts exceeding 30 days past due are subject to 1.5% service charge (18% A.R.P). Accounts exceeding 60 days past due will not be allowed to advertise until account is brought to a current status.

Position Request

If advertiser or agency request an specificatic ad position, advertiser will be charged an additional 10% to total ad cost.

Cancellations

If advertiser or agency fails to submit advertisement specifications before required ad deadline, editor may run most recent advertisement.

Late Fees

If advertiser or agency fails to submit advertisement specifications before required ad deadline, advertiser will be charged $20 per hour starting the next working day or $80 maximum per late day.

Specs For Customer-Supplied Ads Formats

Town & Gown Magazine accepts PDF or EPS file formats. When submitting a PDF, please be sure to embed all fonts. Not embedding all fonts could result in undesirable printing problems. If submitting an EPS file, please convert all text to outlines if possible.

Typography

All text should be typed no smaller than 8 pts. If using Adobe Illustrator, please convert all text to outlines before distilling to a PDF or saving as an EPS. Black text will need to be 100% and not process black.

Color

Extreme highlights and shadows will print with unfavorable results. This is avoidable by making sure all highlights have some color information. 5% black is sufficient for extreme highlights. Extreme shadows should be lightened 15-25%. Likewise, gradients should not fade to 0%. All color ads must be submitted in CMYK format. Town & Gown Magazine uses a 20% dot gain. Town & Gown Magazine prints at 100 lpi. All images should be submitted at 300 dpi or higher.

Submitted Ad Material for Design

All designed advertisements by Town and Gown Magazine are copyrighted to Town and Gown Magazine.

Logos and Line Art

Logos and line art should be high resolution: 300 dpi or higher if submitted digitally. If hard copy material is submitted for our artists to scan, please provide largest art possible, up to 8 1/2 x 11.

Photographs

Digital images are preferred. High quality print photos can be scanned, but Town & Gown Magazine respects copyrighted materials. If infringement is suspected, the material may be rejected.

Production Info

Town & Gown Magazine operates a Macintosh OS X production environment. Software used includes Adobe Illustrator CS3, Adobe Photoshop CS3 and Adobe InDesign CS3. TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


2013 media kit

Advertising Contract

Business: Authorized Advertising Buyer: Billing Address: Phone: Fax: Email:

Social Media Page:

The undersigned authorizes Town & Gown Magazine to publish ads in the size of ___________ page(s) each month from ___________ to ___________ at the rate of $___________ for each ad. Orientation:

Horizontal

Vertical

Block

Payments terms net 30 days. Non-established accounts are prepaid when contract is signed. Payments due the 15th day of each month. Termination of contract terms net 30 days of total amount of months left on contract.

Town and Gown Magazine Account Representative Signature: Client Signature: Date:

Comments:

TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


2013 media kit

Magazine Locations

STARKVILLE

MSU CAMPUS

WEST POINT

AVANT-GARDE SALON

BARNES & NOBLE

ANTHONY’S

BOOKMART

BUTLER GUEST HOUSE

BRYAN LIBRARY

BULLDOG DELI

MITCHELL MEMORIAL LIBRARY

CULIN-ARTS

CENTRAL STATION GRILL COMFORT INN GREATER STARKVILLE DEVELOPMENT PARTNERSHIP

MSU POST OFFICE MSU WELCOME CENTER ALL SORORITY HOUSES

OUTDOOR GEAR ROSE’S DRUG STORE DAILY TIMES LEADER OLD WAVERLY

HAMPTON INN

THE GROWTH ALLIANCE

HARVEY’S

THE RITZ

HOLIDAY INN EXPRESS

COLUMBUS

MERIDIAN

LAQUINTA

COLUMBUS ARTS COUNCIL

CATER’S MARKET

LOCAL CULTURE

COLUMBUS VISITORS BUREAU

HARRY MAYERS

CENTRAL STATION GRILL

MERIDIAN COMMUNITY COLLEGE

HARVEY’S

MSU MERIDIAN

STARKVILLE CAFE

MISSISSIPPI UNIVERSITY FOR WOMEN

MSU RILEY CENTER

STARKVILLE DAILY NEWS

REED’S

WEIDMANN’S

STRANGE BREW

SWEET PEPPERS

SWEET PEPPERS

THE BRIDE AND GROOM

UMI’S JAPANESE

WESTMORELAND DERMATOLOGY

OBY’S OLD VENICE

VERANDA

BELLE AME CARON GALLERY FAIRPARK GRILL GUMTREE MUSEUM OF ART HARVEY’S LUXE BOUTIQUE MELANGE PARK HEIGHTS REED’S ROMIES GROCERY

HILTON GARDEN INN

NEWK’S

TUPELO

SWEET PEPPERS TUPELO CITY CONVENTION & VISITORS BUREAU

OTHER LOCATIONS MAGAZINES ARE DISTRIBUTED TO CURRENT ADVERTISER’S LOCATION EACH MONTH.

* Racks are replenished as needed until inventories are depleted. TOWN AND GOWN MAGAZINE P.O. Box 1068 | Starkville, MS 39760 | 662.323.1642 |

townandgownmagazine.com


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