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A Global Mandate for Action
BOX 5:
The road safety tag: a unifying global symbol for road injury prevention The UN Decade of Action has established a new global symbol for road safety, the yellow road safety ‘Tag’. Designed pro-bono by the leading advertising and communications group WPP, the Tag is intended to become a unifying, universally recognised and respected symbol of the scale of road traffic death and injury – the equivalent of the red HIV/AIDS awareness ribbon. At the time of writing it is already being adopted and used by governments and NGOs and being worn by individuals across the world, and is a highly visible representation of the genuine momentum that is building for real change.
Tag launch at a special road safety ceremony during the Clinton Global Initiative, New York 2010.
Nobel Peace Prize laureate Aung San Suu Kyi.
Ghana’s international football team backs the UN Decade.
Kenya’s world leading athletes show their support for the Decade of Action for Road Safety by wearing the Tag.
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TIME FOR ACTION
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