4. CONSENT ITEMS

TO: Tourist Development Council

FROM: Jorge Pesquera, President/CEO

DATE: March 31, 2023

RE: Discover The Palm Beaches Monthly Activity Report March 2023

The following is a summary of DTPB activities in support of TDC Performance measures for the month of March 2023. This report demonstrates positive trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of February.

Occupancy and Demand

• Hotel Occupancy for February increased 2.7% to 83.4%, selling 3% more hotel rooms than last year.

• Shared lodging occupancy declined by half a percent to 77.2%, slowing the decline seen over the last few months due to a surge in inventory which has now leveled off.

• Total room nights sold increased 34% among shared lodging driving total room nights sold up nearly 11% to 579,000.

ADR and Revenue

• Hotel rates were up 5.7% to $364.

• Shared lodging rates were up 4% to $417, the per room equivalent was flat at $189 and $70 less than a midscale hotel.

• With total rates up 4.6% and selling 10.7% more room nights revenue was up 12.4% to $186M.

• Bed taxes are expected to be over $10M.

Key Performance Trends

• Occupancy in South PBC, Beach, Luxury and Boca markets were up 10% due to the Boca Raton being fully open compared to last year.

• Downtown WPB took a 3.9% hit on occupancy with a 15% increase in inventory due to the AKA opening in December.

• ADR at luxury hotels was down 6.8% or $68 while all other chain scales raised ADR by 9% or $19.

• Delray Beach had the highest occupancy at 88.6% with flat to down performance across all metrics.

• Occupancy along the beaches was at 78.9%, 4.5 points below the county but with a $432 higher rate.

Table of Contents

PERFORMANCE MEASURES TDC

ADVERTISING/PAID MEDIA IMPRESSIONS

OWNED VIEWS DIGITAL FOOTPRINT

CONSUMER & TRAVEL INDUSTRY DATABASE

EARNED MEDIA IMPRESSIONS - PR

SOCIAL MEDIA ENGAGEMENT

MARKETING OVERVIEW BY MONTH

BOOKED ROOM NIGHTS - HOTEL LEAD PROGRAM

GROUP LEVEL BOOKED ROOM NIGHTS (CC SHARED)

CITYWIDE ACTUALIZED FY ROOM NIGHTS (CC SHARED)

DESTINATION REVIEWS

SITE PARTICIPATION

GROUP SALES & DESTINATION SERVICES OVERVIEW BY MONTH THE PALM BEACHES HOTEL PERFORMANCE - FEBRUARY