Palm Beach County Sports Commission Site Visits - FY23

Marketing & Promotions

• Stories written and published in the month of April o Annual International Gay Polo Tournament to Boost Local Economy and Charitable Causes o Palm Beach County Sports Hall of Fame Presented by Baptist Health to Honor 46th Induction Class on April 2 o Palm Beach County Tabbed as Home for 2023 Miracle League All-Star Weekend o Palm Beach County Sports Hall of Fame Presented by Baptist Health Announces Annual Award Winners

Social Media & Digital Advertising

Social Media:

• Creating and publishing content across all Palm Beach County Sports Commission social media accounts which currently includes Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok

• Managing HubSpot marketing software to schedule posts and track engagement across all platforms

Top performing social media posts:

• Palm Beach County is once again the Spring Training capital of Florida as it hosts four Major League Baseball Clubs at two premier venues. The Houston Astros and the Washington Nationals will play their home games at the Ballpark of the Palm Beaches. The Miami Marlins and St. Louis Cardinals will again call Roger Dean Chevrolet Stadium home. Games are underway now and will run until March 26.

• The Palm Beach County Sports Hall of Fame presents the Bud Newkirk Coach of the Year, Dusty May! @FAUMBB

Earned Media: The Palm Beach County Sports Hall of Fame

The 46th annual Palm Beach County Sports Hall of Fame induction class featured prominent figures and local legends in the sports world including Jim Arbogast, Jon Bostic, Sonja Friend-Uhl, Eric Moore, Alfred Morris, Brad Peacock, and Johnny Rutledge. The event received strong media attention with 17 total media placements which generated over $230,000 in earned media value.