AGRICULTURE
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MARKETS COVET OKANAGAN CHERRIES
AGRICULTURE
When it comes to farming, it’s all about timing. That’s what makes Okanaganbased Jealous Fruits the envy of cherry farms throughout the world.
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The company capitalizes on the higher altitude of its orchards and Okanagan Lake’s moderating effect on temperature to extend cherry harvest into mid-September, so they can export product long after others have completed their seasons.
“There’s a big gap between Northern Hemisphere production and when the Southern Hemisphere production starts out of Chile and Argentina, as they don’t start until November,” says Jealous Fruits’ Sales Manager, Julie McLachlan.