SEL L ING SERVI C E DE SI G N
Service Designers
Corporate Managers
start with aspirational revenue
start with acceptable risk
Order more
then increase revenue
use existing means …
then lower risk
3 2
allocate means …
Experiment
1 … create various effects
Taste the tapa … to achieve predefinied effects
Three step approach
Once a service design experiment has helped you create a positive return, get out of effectuation and into causation. It might not be as fun for you as the experimenting playground, but it helps you build the business others will want to taste. Service design can ‘taste’ weird for some business people, because of the difference in logic they are using and their approach to risk. Too often when selling our service design services, we are trying to force-feed. Instead, we suggest letting them try-out little ‘tapas’, get used to the ‘taste’ – the goals, methods, and tools – of service design until they savour it and are ready to go for more.
Touchpoint 7-3 39