into smaller more tangible projects that can be actioned • Ask naive questions and challenge staff in a way that makes them have to step out of their day-to-day comfort zone and consider other viewpoints • Experiment and prototype in order to test ideas early, and at low cost • Develop tools that help build relationships between NHS organisations and patients: digging deep into people's needs, creating shared ownership and maintaining ongoing allegiances • Support the shift from 'doing things better' to 'doing better things'... Please Share a Tip for Service Designers Who Are Confronted with Developing Services for Complex Systems. Break that complexity down and find a focus. Keep planting lots of seeds. Appreciate the small steps as they translate into real outcomes, but don't loose sight of the bigger idea.
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