Edward Armah Crowning a Fashion Monarch Continued from pg. 34
you can wear my bow tie, which is similar to the metamorphosis in a butterfly’s life cycle. Also, when tied, my brightly colored bow ties resemble butterflies. My original designs were extremely colorful.
What led To the name change from “Butterfly Bowties” to “Edward Armah?” Armah: Shortly after going into business, I realized that I wasn’t just making bow ties any more. I was now making a full line of men’s accessories. Branding my line as EDWARD ARMAH seemed to bear more weight than just keeping it as Butterfly Bow Ties.
Explain to our readers what makes your designs so innovative.
Everything you design is handmade in the U.S.A. What are your fabrics of choice? Armah: I believe America is the greatest country in the world that believes in innovation and hard work. I believe that the best is made here. My fabrics of choice range from anything you can think of to what you can imagine. Wool, cashmere, linen, silk, cotton and even leather. Just name it and we will make it.
“Bowtie King” is a cute and fitting nickname for you! Who gave you that nickname? Armah: My clients named me the “Bow Tie King.” Because bow ties were a staple in my attire, my clients back when I worked at Oxford would say: “I want the ‘Bow Tie King’ to help me.”
Armah: I describe my collection as innovative, inspirational, affordable and accessible because I haven’t failed at providing our industry what it continually thirsts for—new and fresher ideas. I keep coming up with new products that take the hassle out of old ones. Just like the PC and MAC. My modern four-in-one bow ties have more value than the bow ties that were made in the past. I came up with a pocket circle, which unlike its square counterpart, is stress-free.
What are your fashion tips for men? Armah: A suit is always a suit, but men will have to start focusing on details; accessories are what make the suit. Your pocket circle, lapel flowers, cufflinks, socks and some cool bracelets. Don’t be hesitant in trying out some cool and exciting accessories.
What are the next steps for your company? Armah: We are growing globally. We have started distribution in Japan, Canada and London. We are working on a full collection, as well.
Where can customers purchase your designs? Armah: Customers can buy my designs at Neiman Marcus, Sal Lauretta, Vero Uomo, Saks Fifth Avenue, Garmany, as well as online.
Visit www.butterflybowties.com for more information.
FALL 2013 XX