EXCEL ENTERTAINMENT by design. Frankel is not trying to grow into a factory company. As he says, “I just want Excel to grow in reputation, maintaining its integrity.” Jason will only take on up to three weddings at a time, as he wants to give each his full attention. When a client approaches Jason for the first time, he starts by asking them how they envision the event. While some people have been dreaming of their wedding day since they were young, others
VE R sATILITy Is TH E A B ILITy TO E NTE RTAIN al l OF yOuR GuEsT s do not really know what it is they want. If they are looking for ideas, Jason explains to them in detail what Excel offers. Excel offers many unique packages in terms of music, lighting, and multimedia presentations for events, so clients have numerous options to choose from to make their event as personalized as possible. Jason stresses how he is not a salesman. “I am not going to push anything on my clients, but I want them to be well-informed on all of the possibilities we offer so that they can make the decisions that will best suit them,” he said. Excel Entertainment boasts a wide array of music packages. Excel started out offering only DJ services, mostly for weddings, but now it has grown to provide live musicians. For clients who want the best of both worlds, Excel offers a half band, half DJ package. Other companies offer DJ services with added musicians as a background gimmick, whereas Excel’s musicians are added to not only enhance the recorded sound, but to deliver a full-scale performance. In terms of musicians, Excel allows you to book anywhere from one musician to entire string ensembles. Excel’s offerings have grown tremendously since the company’s inception. All of Jason’s musicians are handpicked. His DJs and 32
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musicians have worked with the likes of Alicia Keys, Nicki Manaj, Randy Jackson, Mariah Carey, Gloria Gaynor, and Billy Joel, among others. All performers are highly energized and really know how to read the crowd. There are no predetermined set lists at any of Excel’s events, though clients can choose songs they wish to be played and those they prefer not to be played. The DJ and band will and know what the crowd really wants, and they will give them just that. Jason is never far from the action, as he still DJs, emcees, and plays guitar at many of the events, especially the weddings. With Excel, you’re truly in good hands. He knows he’s produced a winning event when he can tell the guests are having a blast. While Jason works tirelessly to assure the quality of the beats and rhythms for each event, the lighting is equally as important. Excel offers LED lighting that stylishly colors each banquet room. Clients can also choose Intelligent Lighting, which are lights that are choreographed by trained technicians. For example, clients can opt for a spotlight to highlight a special dance. Excel also offers custom monograms and gobos like initials, names, and designs that transform the
surfaces of events with personalized creations. If that isn’t enough for his clients, Excel can also create a gorgeous, starlit ceiling to completely enchant the entire room. Jason is a strong believer in the power of versatility at every event. “Versatility is the ability to entertain all of your guests no matter what surprise requests your special day may bring,” Jason said. It isn’t just about holding your microphone and entertaining the crowd, but rather it’s about fully entertaining the crowd and keeping them engaged. New ideas are always welcomed at Excel. Jason feels that you are only as good as the entertainers around you. As a true entertainment entrepreneur, blessed with incredible talent, and driven by integrity, versatility and vision, Jason and Excel Entertainment will continue to thrive for years to come.—EMMA DEMAR
VIsIT Excel Entertainment online at excel-entertainment.net, or call (973) 320-3241