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BC the Mag Early Spring '21

Page 88

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Former ‘Dreamer’Turned-Restaurateur Carries on Family Legacy

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By Brianna Ruback

arfield resident Lizeth Morales always knew she would join her family’s business, El Gordo, a Peruvian restaurant founded by her mother, Monica Velis, in 1996. But it wasn’t until a traumatic experience with the U.S. Immigration and Customs

Enforcement (ICE) in 2012 that Morales decided to pursue her entrepreneurial journey. Seeking to develop her business skills after graduating from William Patterson University in 2005, Morales worked as a sales manager for Blinds To Go for six years. At the same time, she was trying to

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