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BC the Mag Fall '21

Page 86

Gulpablility Is Key

Hillsdale-Based Beverage Brand Expands to 2,500 Stores Across the U.S. By Brianna Ruback

L

arry Edinger has worked in beverage advertising for nearly 30 years, interacting with a range of popular brands like Coke, Pepsi and Dr. Pepper. The Westwood resident later started his own healthy vending business, but it wasn’t until 2015, when the Obama administration announced its new dietary guidelines, that Edinger decided to create a

86 | Fall 2021


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