Genius Debut New Brands

Genius Brands International will debut two new brands at this year’s Licensing Expo Shaq’s Garage, and the Stan Lee celebrity brand.

Shaq’s Garage:

Inspired by NBA legend and superstar Shaquille ONeal’s real life love of cars, Shaq’s Garage is a modern day adventure series where Shaq brings his family of cars, called the “Shaq Paq,” to life and sends them on missions to do good in the neighborhood but hilarity & hijinxs always occur along the way. Shaq is an executive producer of the show and also stars in the series as both himself, and the leader of the Shaq Paq, Biggie D. Multiple Super Bowl champion Rob Gronkowski also joins the fun as both an producer and the cast as crazy, fun loving truck, Gronk. Currently in production on 52 x 11’ minute segments, the animated kid’s series will premiere spring next year and will feature themes of respecting differences, kindness, inclusivity, loyalty, teamwork, and giving back to the community Shaq’s Garage boasts an all-star creative team, including O’Neal, Emmy Award-winning writer Steve Banks (SpongeBob SquarePants); and multi-Emmy Award-winning Michael Maliani (Where on Earth Is Carmen Sandiego?, The New Adventures of Madeline, Sherlock Holmes in the 22nd Century,

Our Friend, Martin) as director and producers; David Neuman,

Genius Brands’ Chief Creative Officer & former President of Disney

Television; The series is executive produced by O’Neal, Genius Brands,

Perry Rogers’ PRP, and ABG Entertainment. Genius Brands is currently developing a global consumer products campaign across broad categories, starting with the toy category which will feature an extensive product line, including all sizes of die cast and light-and-sound vehicles as well as ride-ons, games, puzzles, crafts, bikes, collectibles and more. Additional categories include Apparel & Accessories, Party, Footwear, Home, Consumables, Stationary, Publishing, and more. The products are anticipated to start hitting retail shelves in North America in late summer/early fall 2023. The content launch and merchandise debut will be supported by multiple marketing initiatives – advertising, promotional partners, social media, influencer campaigns— with Shaq taking an active role in the marketing and promotion of the show, starting on his vast social media channels which reach of over 57M followers! Continued…

Stan Lee:

Stan Lee is a legendary content creator; the world’s most famous comic book creator; and considered to be the “Godfather of Marvel Comics” He is a global icon whose inspirational messages of hope, diversity and inclusivity resonate globally today. Stan Lee was the co-creator of many of the most successful characters ever made, including The Avengers, Spiderman, Iron Man, Black Panther, The Incredible Hulk, X Men, Thor, Captain America, Ms. Marvel, Silver Surfer, Antman, Nick Fury, Guardians of the Galaxy, and numerous more! Genius Brands acquired the rights to the Stan Lee brand, which included rights to many unfinished works he left behind, as well as the rights to his name, physical likeness and signature, through a joint venture with POW! Entertainment called Stan Lee Universe.

The Stan Lee Universe includes, • The Stan Lee Celebrity Brand • New content to be created from Stan Lee’s portfolio of approximately 150 unmined ideas and character creations in his post-Marvel career, along with consumer products programs to be developed for these new projects. Under the Stan Lee celebrity brand, which debuts at Licensing Expo this year, Genius Brands is celebrating Stan Lee’s 100thbirthday this year by creating a curated product capsule, The Stan Lee Centennial Collection, featuring a range of product categories-Apparel & Accessories, Collectibles, and more--to carry on his legacy and give fans a way to respect and honor him. Apparel and collectibles will be launching this year at retail with licensees including Funko, Hot Toys, Beast Kingdom, Royal Bobbles and more. The additional product categories will follow in early 2023. The Stan Lee Centennial campaign is the first phase of a much broader Stan Lee Universe program to come in the near future. Over the next two years, Genius Brands will be assessing Stan Lee’s post-Marvel catalogue to identify projects to develop with new content for multi-platform distribution and consumer products programs for the retail marketplace.

Visit Genius Brands International at Licensing Expo Booth C178