Nostalgia: The Gift that Keeps on Giving Trendwatch - a look at shopping

Nostalgia: The Gift that Keeps on Giving

The appetite for allthings nostalgic sees no signs of abating.

The Birth Gift of Choice

Sophie la giraffe is the cult toy that crosses generations. The famous Sophie la girafe is now 61 years old. Handmade in Rumilly, in France, with 100% natural rubber, it has passed through many generations: grandparents, children, grandchildren, great-grandchildren, all of whom have been very attached to the favourite toy since being very young. Today, it has become one of the world’s most popular and timeless childcare toys, with 70 million sales in 85 countries since 1961. In September 2021, Sophie la girafe entered alongside the biggest celebrities at the Grévin Museum in Paris. The famous Sophie la girafe has now become a classic character in her own right! Thanks to its worldwide success, Sophie la girafe has become a must-have licensee for 12 years. It now covers all baby’s needs from birth: clothes, furniture, childcare accessories, books and more. No doubt Sophie la girafe will remain for a long time to come the birth gift of choice and will accompany many generations throughout the world.

Reliving Sweet Memories of Youth

This month shopping malls across many cities started to deck out with Ramadan and Raya decorations, cultural delights as well as a host of festive shopping deals. WCT Malls Management Sdn Bhd, the property investment and management business under WCT Holdings Berhad (“WCT Group”) of Malaysia has once again embarked on a collaboration with Chupa Chups to embellish its premises Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, and gateway@klia2 in Sepang, with a unique selection of Hari Raya Aidilfitri decorations. Childhood memories are often the most profound recollections that come to mind when people look back in their lives. Inspired by the nostalgic local elements, the main atriums of these malls have been recreated into a fascinating Chupa Chups Malay-Village with a beautiful lollipop flower garden, the characteristic ‘kampung’ houses, the classic railway station and the traditional games which take visitors back down memory lane. Alongside the unique embellishments, WCT Malls has also lined up a variety of activities and performances, as well as unique Raya shopping rewards for mall visitors. With all of these exciting activities going on, shoppers can experience a lively, colourful, and vibrant Hari Raya shopping ambience, with a range of booths offering mainly festive goods such as Kuih Raya, apparel, hampers, assorted local delicacies, and many more.