Licensing Expo... back after three long years

After three long years, Licensing Expo is back and the excitement is growing by the day.

With over 250 exhibitors, covering every possible sector, there’s something for everyone.

On the following pages, we highlight a few of the exhibitors and what they will have on show when the doors open on May 24th.

...and we’re back!

When Licensing Expo opens its doors at the Mandalay Bay Convention Center, it will be the first time the industry has been able to gather at its premier event in three years. More than 250 exhibitors span across a range of categories and multiple sectors with a new theme for 2022 – Location-Based Experiences. One of the hottest categories currently, new location-based experiences are, literally, popping up around the world and a number of location-based events and activations will entertain and enlighten visitors to the show floor. In addition, further new activations include a new Sports Bar and Toy Café, designed to spotlight these categories and showcase products, brands and retail experiences from various exhibitors. Exhibitors cover every category from entertainment, brand, sports, nonprofit, art and design and more and participating brands include Warner Bros, Jazwares, Paramount, Joester Loria, Mattel, MGA, Shell Oil, Hasbro, Beanstalk, NBCUniversal, Sony Pictures, Scholastic, Moonbug Entertainment, MGM, LEGO and many, many more. As always, the show is packed starting with a Golf fundraiser on the Sunday and the Licensing International Excellence Awards on the Monday night. From character parades to educational conferences and seminars covering all aspects of licensing including sustainability, a back-to-basics seminar, a delve into the world of YouTube and TikTok, the opening day launches with a bang – and closes with a a party for all attendees, giving much-needed time for face to face networking and fun! Wednesday also has a myriad of events, presentations and seminars covering International distribution law, the power of location-based experiences and how to best use research currently available. Wednesday will also see the conclusion of the License This! Competition and a drinks reception for exhibitors. Commenting on the return of Licensing Expo, Anna Knight SVP of Licensing at organisers Informa Markets said, “Licensing Expo returns in-person for the first time since 2019, and excitement among the industry is palpable,” said Anna Knight, SVP of Licensing, Informa Markets. “This is a businesscritical time in the calendar for brands, manufacturers, and retailers alike – they’re coming with a pen in hand ready to ink new deals and discover the new trends that will line their shelves in the coming years, but also to reconnect in-person possibly for the first time since the pandemic. The licensing industry is built on relationships, and we’re delighted to be able to provide a safe and comfortable environment for people to reconnect, strengthen existing partnerships, celebrate successes and do business at scale face-to-face for the first time in three years. We’re also extremely excited to showcase Location-Based Experiences as the event’s theme, creating even more opportunities for brands to engage and inspire attendees in new ways.”

For those that haven’t yet registered to attend, we would urge you to go to licensingexpo.com and complete a registration form.