Cover Story: Moonbug Entertainment Powerhouse MeteoHeroes -

Moonbug is proving itself to be a content powerhouse. Over the following pages, read about the company, the shows, the licensing plans and more.

Founded in 2018, Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko’s Garage, ARPO and many more. Moonbug’s shows are on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku. The company’s portfolio currently stands at 29 IPs and 100+ brand partners with content available in 32 languages. Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

What sets Moonbug apart?

Moonbug specializes in acquiring and creating IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distributing broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions and brand partnerships.

Mission

The company’s mission is – through its stories, characters and worlds – to propagate healthy values such as kindness, compassion and resilience to kids all over the world.

Moonbug in numbers

• Average monthly views to all Moonbug content (March 2021 - March 2022): 6.1 billion – YouTube only • Content available in 32 languages • Number of IPs: 29 IPs • Moonbug content can be found on more than 150 platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, Youku and Roku • CoComelon is the #1 mostwatched kids brand on YouTube globally

The Rise of Digital First IP: Introducing the Moonbug Shows

COCOMELON

• About the brand: CoComelon is fun show about childhood, celebrating the big moments for little kids. It follows JJ, his family and friends on fun everyday adventures exploring and learning through relatable situations and catchy songs. CoComelon is a warm and inviting world which all young kids will recognise.

BLIPPI

• About the brand: Blippi is a Modern Educator. He takes kids on the ultimate playdate to learn about vehicles, animals, professions, the natural world and so much more. Blippi encourages learning through doing, playing and exploring – inspiring a child’s natural curiosity about the world around them. Blippi makes learning fun with silly dance moves, fun songs, and awesome adventures. There is so much to learn about, it will make you want to shout ‘BLIPPI’!

LITTLE BABY BUM

• About the brand: Little Baby Bum is a musical brand that celebrates early childhood experiences and supports cognitive development through loveable characters, relatable stories and the magic of song, repetition, rhythm, and rhyme. Little Baby Bum is a show with broad appeal that supports every child, parent, and caregiver throughout the early stage of parenthood.

© 2022 Moonbug

LITTLE ANGEL

• About the brand: Little Angel is an animated show for pre-schoolers. An irreverent comedy about the wacky and fun reality of growing up - sometimes it is messy, but it is always fun! The show is centred around Baby John and his family, who take on everyday adventures as seen through the eyes of Baby John. The show has been captivating families around the world with his irreverent humor, catchy and upbeat songs and nursery rhymes as they go fun adventures that kids and parents can relate to.

MORPHLE

© 2022 Moonbug

• About the brand: My Magic Pet Morphle is an animated fantasy-adventure about Mila and her magical morphing pet, Morphle, who work together to save the day. My Magic Pet Morphle shows kids that you can solve any problem if you use your imagination! Mila’s dad owns the town’s magic pet store and he has gifted the most magic of all the pets, Morphle, to Mila. Morphle’s magic ability is that he is able to morph into anything and together Mila and Morphle save the day.

LELLOBEE CITY FARM

• About the brand: Lellobee City Farm is a vibrant, music-based show, set on Grandma Mei’s fun and slightly fantastical urban micro farm. A welcoming oasis in the middle of a culturally bustling cosmopolitan city, where Ella (Grandma Mei’s granddaughter) and her friend Rishi, play and learn with friendly farm animals and singing plants and vegetables. It’s a place where everyone is welcome and where good things grow. Lellobee City Farm is an explosion of fun, with charming characters and super-catchy songs, inspiring kids to go outside and play.

Profile:

Francesca Romana Gianesin

As Moonbug Entertainment’s Consumer Products business expands, the team has recently experienced phenomenal growth and welcomed Francesca Romana Gianesin as Head of Consumer Products Europe Middle East and Africa (EMEA), and Australia and New Zealand (ANZ). Based in London and working closely with the Moonbug licensing and merchandising teams in the USA., Gianesin is responsible for driving the consumer products business across the EMEA and ANZ regions. Gianesin is an experienced international business leader with vast experience managing top global brands and leading large-scale teams at global organisations. Prior to Moonbug she spent 20 years at The Walt Disney Company where she held a variety of leadership roles across different business segments, countries and regions. Most recently she was Senior Vice President and Board Member of Disneyland Paris, where she oversaw all the Resort’s experiences and products. Prior to this, she was based in London, at the Disney EMEA headquarters, serving as Vice President Consumer Products for EMEA. Gianesin started her career at Disney working as Vice President Consumer Products Italy and Vice President Retail, where she was responsible for driving commercial strategy, expanding businesses and seeking out new distribution opportunities across the Italian business. Prior to joining Disney, Gianesin held commercial roles for Johnson Wax, Unichips Group and Playtex. A native from Rome, Italy, Gianesin holds a degree in Economics and an MBA from la Sapienza University of Rome. She is a passionate champion for Diversity & Inclusion who has been ranked in the top Best Women Managers by Business People magazine Italy since 2008. She is also one of the first female leaders to sit in the Executive Committee of Centromarca, the Italian Consumer Brands Association, part of AIM.

Snapshot: Licensees

Just Play

Just Play is a leader in the children’s consumer goods industry making a mix of promotional and everyday items for the whole family. Three of the key CoComelon lines include: CoComelon JJ My First Phone This interactivity phone uses lights, sounds, music and over 50 phrases to encourage children to learn their letters, numbers, colours, shapes and so much more. CoComelon Learning Bus Shapes on the bus light up as it plays popular nursery rhymes including the ABCs and The Wheels on the Bus. Helping develop fine motor skills, reading and talking, cognitive learning, social emotional skills and creativity. CoComelon Learning JJ doll The interactive doll looks just like JJ and uses lights, sounds, music and over 50 phrases to encourage children to learn their letters, numbers and colour recognition.

Jazzwares

Since teaming up with Moonbug Entertainment in 2020, Jazwares has created a multi-award-winning Master Toy line supporting CoComelon, the No.1 kids’ and educational YouTube channel in the world. Jazwares’ CoComelon toy line includes all of the characters from the show with a focus on JJ, his family, and his school friends. The product assortment offers a wide array of preschool-friendly play options, perfect for celebrating big moments for little kids. Last Christmas season, the CoComelon Deluxe Interactive JJ Doll was one of the season’s top toys. In 2022, new playsets, vehicles, and characters — including the CoComelon Boo Boo JJ Plush — will surely surprise and delight parents and kids everywhere. Blippi’s little fans will be delighted with the product innovations from Jazwares Master Toy line in 2022 reflecting the exciting new content from the wildly popular entertainer. Alongside refreshed plush, figures, vehicles and playsets, are new introductions inspired by the animation Blippi Wonders. Hero items include the Spinning Go Kart, The Blippi Mobile and the Monster Truck Mechanic- a 6-inch vehicle with removable covers to activate unique sounds.