2 minute read

Fox Chapel Publishing

Next Article
Legally Speaking

Legally Speaking

Stayed tuned on www.ninjakitties.com for updates on what these ferociously cute felines will do next! Ninja Kitties is a character-driven children’s book series and brand in which seven royal kitties transform into ninjas to save the ‘kin-dom’ of Kitlandia.

The Ninja Kitties are siblings who go by the names of Zumi, Bee-Bee, Drago, Sora, Leon, Mia, and Hana. Each Ninja Kitty has his or her own superpower—super leaping, heat and glow power, super flying, super strength, water power, and floral power! Thanks to their super ninja gems from Grandma Tabby (their master ninja trainer), they have the power of Ninja Goodness on their side! But they must keep their gems hidden from the Fang Gang—Winty Wolf and his two rascal sidekicks, Cody Coyote and Jed Jackal, who will stop at nothing to steal them use their powers to bring harm to Kitlandia. Good thing Winty doesn’t know the Ninja Kitties true identities as Royal Kitties—but he’s certainly suspicious.

The only creatures in Kitlandia who do know the Ninja Kitties’ secret are their parents, King Reo and Queen Mira, Grandma Tabby, and a loyal woodpecker named Pepper who delivers secret messages to them. The Ninja Kitties use their secret portal to get where they need to be in Kitlandia. They can do anything they set their paws to…. as long as there aren’t any balls of yarn lying around — those are just too fun to pass up! And, always, the messages of Ninja Goodness – the importance of family, kindness, confidence, love, individuality, persistence, tolerance — are at the very heart of the Ninja Kitties and their adventures in Kitlandia. Each Ninja Kitty story provides a strong family focus, social and emotional learning, and life lessons for kids today.

Fox Chapel Publishing, publisher and licensor of Ninja Kitties, worked closely with award-winning artist Kayomi Harai to introduce an empowering book series for young children. Harai originally envisioned Ninja Kitties to inspire children to believe in their inner strengths. “I believe in the power of helping children find their inner strengths through stories,” Harai says. Harai and the Fox Chapel team also collaborated with innovative storyteller Rob Hudnut to create messagedriven stories for the series. Hudnut, who also helped launch popular stories for Barbie, Hot Wheels, Rescue Heroes, and other memorable Mattel brands, created storylines for the Ninja Kitties books that provide a strong family focus as well as social and emotional learning tools for kids today.

The psychology of play was also a key factor during the creation of Ninja Kitties. Brand advisor Sujata Luther, a former EVP of Nickelodeon Consumer Insights, was on the creative board to map out characters and situations that would make a strong impact on children and their families—especially during today’s environment.

“As kids and parents are navigating today’s complicated and nuanced landscape in their journey through childhood, Ninja Kitties is the perfect stage for teaching valuable life lessons,” says Luther.

Fox Chapel Publishing will launch six books in 2022 with several more to follow in 2023. The publisher and the whole Ninja Kitties team are excited to introduce Ninja Goodness to readers this year! For licensing inquiries, please contact: licensing@foxchapelpublishing.com

This article is from: