TOTAL LICENSING
Combining a timeless and ever-popular theme with a big injection of humour, Ultra Zombies is an Award Winning, design led brand, targeting children from 4 to 8 years old. Created by Pablo Henriquez, PEACHE BRANDS Director, and represented globally by Argentina-based Tónico, Ultra Zombies is already a huge hit in the South American market with more than 25 licensees and over 160 licensed product lines to include Action Figures (distributed in Latam,
Europe and Australia), Plush, Back to School, Collectibles, Publishing, Homewares, Apps and Confectionery, with licensees that include Panini and Penguin Random House. The extensive Ultra Zombies style guide also includes Augmented Reality assets with applications available for both Android and IOS, allowing our consumer to fulling interact the brand. Such assets have already been incorporated into a number of products including the spectacular collectible Plush
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Q2 2020 throughout other LATAM territories. Panini products will have exclusive codes to unlock characters, skins and weapons in the game. Panini will also lead in Europe with the release of Trading Cards and a series of interchangeable Mini Collectibles in 2020. What is more, the creators have developed a number of Ultra Zombies mini webisodes allowing viewers to meet these fun characters! Available on YouTube and (soon to be) other platforms the first
from Cresko. Ultra Zombies also transcends licensed products through its exclusive and free applications: In 2017, the first game App was launched with unprecedented success for a Latin American brand, having already reported more than 2 million downloads. On the heels of this success, 2019 will see the launch of a second gaming App which will include new characters, new weapons and new scenarios. The launch of the App will also coincide with the release of Panini’s Trading Card line and Sticker album in late summer 2019 in Argentina and
episodes features the ‘Hero Zombies’ and the frustrated attempts of X-guy in his search to find the cure for the Ultra Zombie…
what follows is mystery, suspense and above all, lots of humor! The strategic partners of Peache Brands and Tónico for licensing worldwide are: Agosin in Chile, Peru and Colombia, The Brand Licensing in Mexico and The Licensing Connection in the UK. The Licensing Connection is also coordinating the EMEA licensing activity via a network of Agents. Contact: Evelyn Capella email: ecapella@tonico.com.ar tel: +54 9 11 5667 5215