TOTAL LICENSING brand. Publishing will play a major role, with new books from the “Bien grandir” series, which allows kids to learn and discover their emotions with Monsieur Madame’s characters. Hachette is also publishing new entries in the “Les Monsieur Madame visitent la France”series, dedicated to France and its different regions. The new books are being supported by an intensive communication campaign that also included an interview on France Bleu Nord radio. However, kids from all over France will have many more chances to engage with the brand: Winning Moves has already launched a new version of monopoly themed after Monsieur Madame, but many more products are going to reach the market thanks to partners such as Educa Borras and Cijep, who will continue to immerse children in the wonderful world of the characters created by Roger Hargreaves. StudioCanal, a 100% affiliate of Canal+ Group held by Vivendi, is Europe’s leader in production, distribution and international sales of feature films and series, operating directly in all nine major European markets - France, United Kingdom, Germany, Poland, Denmark and Benelux - as well as in Australia, in New Zealand and with a Licensing office in the United States and China.
Last year, StudioCanal Licensing had an exceptional year by strongly betting on the video games industry. Evil Dead 2, one of the star IPs of the company was featured in popular games such as Fortnite and Call of Duty, as well as its stand-alone game “Evil Dead: The Game” that launched on Steam in 2023. Terminator was not left behind as the iconic and menacing T-800 was featured to public acclaim in Fortnite, and the franchise appeared in World of Tanks. StudioCanal works in collaboration with the agent Creative Licensing Company based in US. For its classics line-up, StudioCanal is celebrating the 40th anniversary of the Terminator franchise that will take place this coming month of October. As part of this celebration, this year marks the release of the highly anticipated open-world Terminator Survival Game developed by Nacon. New focus is set on its vintage IP, The Avengers, as the spy series has been picked up for a reboot that is coming up soon, creating new exciting licensing opportunities. “We are proud to allow these wonderful pop culture and horror movies to be highlighted through these great collaborations, entertaining our fans and the younger generations”, says Valérie Rolandez-Barrios, VP of IP Licensing and Partnerships. Iconic and staple titles like Highlander and Rambo remain strong with interesting updates coming up soon, such as a new series of figurines produced by Spanish toy maker, Minix. France TV are licensing their Sam & Julia TV series which began airing last December, based on the original books. The series was one of the most scre-
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ened series at MIP Junior last year and is aimed at boys and girls of preschool age, featuring friendship, imagination, curiosity, resourcefulness and caring. Sam lives in the center of the Mouse Mansion. He is very shy and well-behaved. Julia lives at the very top of the Mouse Mansion and is rather curious and stubborn. Whenever she is bored, she heads off in search of adventure, together with her friend Sam. To date there are 78 x 7 minute episodes co-producted by ZDF and France Televisions. Twenty six episodes have been available on the Okoo platform since last December. In terms of products the books have been published by Rubinstein since 2011 with 22 formats to date and 1 million books sold in 27 languages. Plus is available from Dam Distributor and a Mouse Mansion shop opened in Amsterdam last summer. France has long been a key market for Tara Duncan, even before its present incarnation as a 52 x 13’ adventure-comedy-fantasy with a growing global reach. In fact well before the TV series burst onto the scene in 2022, Tara Duncan was better known as a range of 12 books by Sophie Audouin-Mamikonian, first published in 2003 in France and then around the world, selling tens of millions of copies. The TV show also launched in France. The success of the show there was led by Disney and Gulli, where the first series was launched in spring 2022 to a great audience response, charting top among kids aged 4-10 in April of that year. It then returned to Disney+ and had a second run on Gulli’s SVOD service GulliMax.