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CHEFCLUB SETS UP BRAND CONTENT DIVISION Leading food content studio and entertainment brand Chefclub has announced the creation of its Brand Content division with three newly appointed executives, Douglas Stoppa, Carl de Vivo and Astrid Cousi. Stoppa and de Vivo will take on the roles of Business Development Managers while Cousi will support operations as Account Manager. The executive trio joined the company in March with the goal of structuring and developing Chefclub’s brand content offer to - and beyond - its French fan base of 21 million followers. Douglas Stoppa previously headed up Reworld Media’s Sport & Entertainment Business Unit, after having worked as Client Director of Sponsorship & OPS at Canal Plus. Prior to joining Chefclub, Carl de Vivo held the positions of Client Director at Canal Brand Factory, and Sales Manager OPS at Vice Media Group. Astrid Cousi will use her prior experience in account management and social media marketing in France to support the activities of Chefclub’s new Brand Content division. Thomas Lang, CEO, Chefclub said, “We are very excited about the arrival of Douglas, Carl and Astrid, to bring our brand, the strength of our studio, and the media power we have been able to develop over the last few years, to advertisers and agencies. Chefclub speaks to more than 21 million French viewers every month, and our goal is to work hand in hand with the advertising market, creating ad hoc offers that are promising for partner brands.” Chefclub was founded in 2016 by brothers Thomas, Jonathan and Axel Lang, with a mission to transform the kitchen into a space for sharing and having fun through the creation of inspirational and accessible content, products, and services. Its unique positioning has made the brand a success that resonates far beyond the sphere of food enthusiasts.
ONCE UPON A TIME.... THE OBJECTS Procidis is an independent French production company created by Albert Barillé. After the international success of the preschool series The Adventures of Colargol, between 1978 and 2009 Procidis created the seven-series saga Once Upon a Time…: Man, Space, Life, the Americas, the Discoverers, the Explorers and Planet Earth, today all restored and encompassed with the licensed products under the umbrella brand Hello Maestro! In 2024, Maestro returns in Once upon a time…the Objects (78 x 7’ ) a new series. Co-produced with French Samka Productions, France Télévisions, HOT in Israel, RTS and TV5 Monde are already on board. Dealing with historical and scientific topics carefully researched, the 7 first series are evergreens and have been a reference in educational programs for the past 40 years. Translated into 40 languages, they are well known in more than 100 countries. In France, more than 3 out of 4 children know Maestro, and 92% of them like him. 88% of parents consider the series as part of their childhood. 90% of parents trust the programs to deliver accurate information to their kids. To date, more than 20 licensees are on board with games, publishing, DVD & music, audio stories and digital games. In addition, various promotional deals have been signed with others under discussion.
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BEL AND THE LAUGHING COW Bel Licensing develops the food & non-food licensing program of Bel SA trademarks. Bel is a +150 years old and family-owned company active in cheese, dairy, fruit and plantbased food products with worldwide iconic brands such as The Laughing Cow, Babybel, Kiri or GoGo squeeZ. Additional brands that Bel Licensing works on include Apéricube, Boursin, Nurishh, Pom’Potes and Mont Blanc. Bel celebrated La vache qui rit 100th year anniversary in 2021 with major deals such as H&M in Asia or La Chaise Longue in France. Today, they continue to move forward with new licensed products - Freegun x La vache qui rit boxers in retail from June 2023, Label Chaussette x Babybel socks from May 2023, new categories such as Apéricube and La vache qui rit outdoor cushions and, first DTR projects. Beyond food licenses, the company majors on four key categories in terms of licensing. These are apparel, home décor and homewares, tableware and games. Bel products are sold in 120 countries around the world with more than 5 billion portions of The Laughing Cow sold a year on five continents. Bel Licensing has agents around the world including Design Plus, Pink Key Licensing, Markettcom, Copyrights Asia and Infiniss. In total, the programme has more than 45 licensees.
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