NEWS
TOTAL LICENSING
NHRA PARTNERS WITH KEYSCAPER NHRA has partnered with Keyscaper for a collection of NHRA-branded electronic accessories. The licensing partnership was secured by JRL Group, NHRA’s licensing agency. Diehard race fans will now be able to show off their passion for NHRA Drag Racing with a wide selection of cellphone cases, chargers, keyboards, and more. With something for fans of all ages, the initial launch of the collection will include four designs: the iconic NHRA logo, known and beloved by all fans; NHRA Originals, a style that taps into the vintage, nostalgic feel of the brand; Hot Rod, which takes a more contemporary spin; and Game Face, a raw and gritty take on the sport’s trademark elements of speed and power. Racing aficionados can rest easy knowing all products are fullyfunctional and useful in their everyday lives. Cell phone cases are available for both iPhone and Galaxy models, and wireless USB chargers that can be slipped into bags or set up in cars make it easy to charge devices on the go, and in style. The NHRA licensing program continues to expand focusing on lifestyle products such as apparel and accessories, home décor, as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.
NEW GODZILLA GAMES DEBUT Toho Games, the game division of Toho Co recently announced the 2021 worldwide release of three free-to-play Godzilla mobile games: Run Godzilla, Godzilla Destruction, and Godzilla Battle Line. Run Godzilla will be released worldwide (excluding Japan) shortly. The preregistration campaigns for Godzilla Destruction and Godzilla Battle Line will begin on the same day. “Toho has been deeply involved with the production process for all three games since the early planning stages,” said Keiji Ota, Director and Chief Godzilla Officer at Toho. “All the staff involved in the project have worked together to keep alive the spirit of the Godzilla series, while also creating a new Godzilla specially for the mobile game world. Whether you play on your way to work or school, or during your time off, we hope these games will help you feel closer to Godzilla in your everyday life.” “The Godzilla universe is beloved by people all over the world, regardless of age or nationality,” said Ota. “For all of Godzilla’s fans, we at Toho will continue to venture into new territory to build and expand the Godzilla universe. Stand by for even more destruction!” Godzilla’s global reach is set to expand even further this year alongside the release of the new Hollywood movie Godzilla vs. Kong (in US theaters and on HBO MAX this Spring, and in Japanese theaters on May 14 and upcoming anime TV series Godzilla Singular Point. Ota added, “The year 2021 will see the broadcast of the anime TV series Godzilla Singular Point and the release of the Hollywood blockbuster movie Godzilla vs. Kong. Among all the excitement, the Godzilla brand is taking another major, monster-sized step forward by releasing three new mobile games worldwide.”
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40 YEARS OF DEL BOY! BBC Studios licensing programme continues to mark the 40th anniversary year of the popular TV comedy series Only Fools and Horses with a dedicated online store. Hosted by licensee Push Entertainment, fans can now browse a dedicated on demand store for bespoke merchandise inspired by the critically acclaimed BBC series. The first wave of apparel, available now at onlyfoolsandhorses.shop is a selection of t-shirts, hoodies, sweatshirts and caps, followed by gifting, homewares and stationary featuring many of the show’s popular catchphrases. Written and created by John Sullivan, the Only Fools and Horses series ran for 64 episodes from 1981 to 2003, and at its peak was watched by 24.3 million people. It now has a regular slot on Gold and is a firm favourite with viewers - consistently one of the most-watched shows on the UKTV-owned channel. Rikesh Desai, Director for Merchandise & Gaming at BBC Studios, said: “We are hugely excited to be working with Push Entertainment to deliver the first ever official Only Fools and Horses store. I’m sure fans of the iconic show will love the depth and breadth of product we have on offer”. Ian Shurmer, Co-Founder of Push Entertainment said: “The team at Push grew up watching Only Fools and Horses so this is a great opportunity for us to deliver fans of the show something fresh and new. We’re looking forward to working with BBC Studios and the Sullivan Estate to build on the great work they have achieved with one of the most iconic TV comedies of all time.”
