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KIDDINX SIGNS NEW AGENCY AND PREPARES FOR NEW OGGLIES MOVIE Kiddinx Media GmbH, the owner of German evergreen properties Benjamin the Elephant and Bibi Blocksberg, and a leading distribution and marketing company for children’s audio plays and books, children’s music, animated films, and apps has announced recently that it has appointed bRAND-WARD Services, the licensing agency and consultancy founded by Jean-Philippe Randisi and Trudi Hayward, to develop and execute a strategy taking its brand Bibi & Tina to a global audience. bRANDWARD helps kids’ IP owners develop their business globally, combining brand, distribution and merchandising strategies and expertise. Bibi & Tina started as a radio play spin-off of Bibi Blocksberg, then turned into a TV series on ZDF and a whole range of audiovisual productions. It tells the adventures of Bibi, a girl with special powers, her best friend Tina, and their horses Sabrina and Amadeus. Fast forward 30 years, and Bibi & Tina is now a major brand in Germany: over 20 million storytellers sold (59 gold awards, 23 platinum awards), 5.6 million videos sold, a number 1 soundtrack album and 1.7 million books. The hit property has been on air with 54 episodes on TV for the last 13 years, a live action series on Amazon Prime, and four feature films. Bibi
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& Tina has embraced the digital age with 105 million streams per month across all major platforms. The brand is celebrating its 30th anniversary in 2021, and Kiddinx launched the 100th episode of the radio play in January and believe that it is now time to introduce kids around the world to these two bright teenagers and let them discover how their friendship, their love of horses and care for na-
ture can turn into thrilling storytelling. Holger Küchler, Managing Director at Kiddinx commented, “Internationalization has become a priority for our brands. We are pleased that we have found a committed and professional partner in Brand-Ward who will be accompanying us on this journey to bring a smile to every child’s face!” Karl Blatz, head of international business development at Kiddinx said:
