TOTAL LICENSING – is being used to build Al Wasl, which means ‘connection’ in Arabic. A 67.5m-tall, 130m-wide steel dome will double as a giant 360-degree projection surface, creating a truly breathtaking structure. Al Wasl Plaza will host events such as the opening and closing ceremonies, concerts and National Day celebrations. po2020dubai.com) has been designed as a tool to enable users to connect with Expo 2020 and its participants, licensees and contractors, as well as other registered businesses around the world, to showcase their products, services and expertise. The free-touse platform also contributes to Expo 2020’s commitment to create a longlasting economic impact by supporting companies of all sizes, especially small and medium-sized enterprises (SMEs). More than 25,000 companies from 149 countries are already registered on the OMP. About three-quarters are SMEs, which will benefit from Expo’s commitment to allocate 20 per cent of its direct and indirect spend to SMEs from around the world.
A gateway to the world The UAE is one of the most important countries in which to do business. Located within eight hours’ flying time of 80 per cent of the global population, it connects North and South, East and West.
Visit www.expo2020dubai. com to learn more about the event and contact Michael.Beckett@ expo2020.ae or Victor.Gimenez@ expo2020.ae for licensing enquiries.
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Expo 2020, located in Dubai South, is one of the most connected sites on the planet, both physically and virtually. The first commercial customer to access next-generation 5G services in the region, Expo will be a world-class destination for leisure, culture and business that is also highly accessible – located close to Al Maktoum International Airport and within easy reach of Dubai and Abu Dhabi International Airports and Jebel Ali Port. At the heart of Expo 2020 is Al Wasl Plaza, the newest iconic attraction in a city renown for impressive architecture. About 22 storeys high, 13km of steel – the length of 16 Burj Khalifas
Al Wasl Plaza will connect to the three Thematic Districts, each anchored by their respective Thematic Pavilion, which will bring to life the three subthemes through immersive journeys designed to inspire and excite visitors. The Opportunity Pavilion will inspire visitors to make a change and support global development; the Mobility Pavilion will explore how mobility has driven mankind’s development and encourage visitors to continue to explore unchartered territorities; and the Sustainability Pavilion, itself an extraordinary piece of architecture that pushes the boundaries of sustainable design, will inspire visitors to take actions that help preserve the planet. For the first time in the 168-year history of World Expos, each participating nation’s pavilion will be located according to the subtheme they have chosen to emphasise, rather than their geographical location on the globe. This is intended to encourage greater collaboration and connections that may otherwise not occur and which may lead to better solutions to global problems. There will be something for everyone, with 60 live shows every day for 173 days, plus gastronomic experiences from around the world at more than 200 food and beverage outlets. With the world in one place, Expo 2020 also will be an incredible exploration of cultures. Running from October to April means Expo 2020 can celebrate Special Days including Diwali, New
Year’s Eve and Chinese New Year. Since they began in London in 1851, World Expos have launched the latest innovations, including the telephone (Philadelphia, 1876), the Ferris wheel (Chicago, 1893), the diesel engine (Paris, 1900), the X-Ray machine (Buffalo, 1901), the ice cream cone (St Louis, 1904), commercial broadcasting (New York, 1939), IMAX (Osaka, 1970), touchscreens (Knoxville, 1982) and the humanoid robot (Nagoya, 2005). In today’s digital world, it is difficult to predict but exciting to wonder what innovations will be revealed – or created – at Expo 2020 Dubai. Licensees have the opportunity to be a part of this enduring legacy. One visit to Expo 2020 Dubai will not be enough! Expo will be the most sought-after destination for visitors in the UAE during its six-month duration, and organisers are already work-
ing with authorised ticket resellers to ensure visitors globally maximise their experience at Expo. Expo 2020 has also partnered with many leading companies to help create an exceptional World Expo. So far, 11 Premier Partners have been signed: Accenture, CISCO, DP World, Emirates, Emirates NBD, Etisalat, Mastercard, Nissan, PepsiCo, SAP and Siemens. Expo will leave a lasting impact as an economic driver and a catalyst for change in many areas – for the UAE, Expo’s participants and visitors. Become an Expo 2020 licensee and discover the many ways in which your business can benefit.