TOTAL LICENSING
The World’s Best Loved Fairies Turn 15:
Rainbow Celebrates Winx Club! 2019 marks the fifteenth anniversary of Winx Club, a landmark turning point for one of the world’s best-loved and most popular brands for girls.The fairy property, born out of the creativity and talent of Rainbow Founder and CEO Iginio Straffi has constantly reinvented itself, responding to the ever-changing market trends and often anticipating new styles, naturally becoming one of the most followed TV shows worldwide - captivating millions of fans from all five continents. The famous fairy team made up of Bloom, Stella, Flora, Aisha, Musa and Tecna has grown up alongside millions of girls, spreading magic and positive values like friendship, altruism and commitment and reaching over 100 countries through eight TV series, two original series co-produced with Netflix, three feature films and numerous live shows and international musicals. Winx Club’s 15 years offers Rainbow a fantastic opportunity to celebrate the
26
extraordinary success of the brand with fans, through a special series of dedicated initiatives. A touring exhibition celebrating the 15 years of Winx will guide fans through the magical world of their favorite fairies with stories, fun facts, unpublished material, news and interactive activities. After premiering at Lucca Comics and Games 2018, the exhibition will move to Milan, and will
then be hosted in various European countries in 2019. The celebrations will continue throughout the year, with exclusive events and partnerships to engage all fans. And the magic doesn’t end there… Important news is on the way: the next chapter of the Winx Club saga will hit screens in spring 2019, and series 8 will see the fairies undergo a thrilling new transformation, and see the return of their most popular ones like Enchantix, Sirenix and Butterflix. What’s more, theaters around the world will welcome the debut of a brand new live show that will enchant the audience with special effects, cutting-edge technology, holograms and spectacular light effects. Finally, the highly anticipated live action TV series, co-produced with Netflix, will see the Winx turn into real girls, bringing the magic to a new level of entertainment and thrilling the young adult audience.