TOTAL LICENSING
SEGA EUROPE AT LONDON AND NUREMBERG TOY FAIRS SEGA Europe’s award-winning Brand Licensing team will be attending the London Toy Fair from 22nd – 24th January at Kensington Olympia and the Nuremberg Toy Fair from 31st January – 4th February at the Messezentrum Nuremberg. They’ll be bringing with them an exciting line-up of Sonic the Hedgehog and SEGA licensed products.
Team Sonic Racing is the ultimate arcade and fast-paced competitive style racing experience, featuring your favourite characters and environments from across the Sonic Universe. Race together and win together in online multiplayer or local co-op mode utilising the dynamic team mechanics and vehicle customization features to dash across the finish line.
2019 is set to be a huge year for Sonic as he hits the silver screen in Sonic the Hedgehog a live-action theatrical release from the filmmakers behind Deadpool and The Fast and the Furious.
SEGA Europe have tied up a number of licensing deals for kids and adults classic and modern Sonic themed apparel.
On the 21st May, on Xbox One, Playstation 4, Nintendo Switch and PC, Sonic will be back behind the wheel in Team Sonic Racing. Developed by award-winning studio Sumo Digital,
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Sun City have renewed in France regions while Licensee Factory is a new partner for Germany, Switzerland and Austria. Poetic Brands and Global Brands Group have renewed their licenses which also include SEGA’s retro games and consoles covering
the UK and European Markets respectively. Elsewhere, Half Moon Bay successfully launched their range of classic Sonic gift and novelty products in Q4 2018 and The Hut Group have signed up to sell apparel, accessories, homewear and gift and novelty merchandise across their portfolio of online stores for Classic and Modern Sonic, Total War, Football Manager and SEGA Retro IP. For more information about all of these products and licensing deals, visit the SEGA Europe Brand Licensing Team at either the London or Nuremberg Toy Fair where they will be exhibiting much of the aforementioned merchandise. For more information about SEGA Europe, log on to www.sega.co.uk.