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Rainbow Builds Bold Brands
Winx Club: The Magic Is Back, created by Iginio Straffi and produced by Rainbow, marks a bold new chapter for the iconic fantasy franchise, continuing to enchant audiences around the world. The new CGI series has delivered outstanding international success, streaming globally on Netflix where it rapidly reached the #1 Kids’ title in more than 40 countries.The series has performed strongly across major broadcasters, including CBBC and BBC iPlayer in the UK, TF1 in France, RAI in Italy, rein-
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forcing Winx Club’s global appeal and launched on Canal Panda in Portugal in November. Supporting the relaunch, Rainbow has partnered with Giochi Preziosi as master toy partner for Europe and the UK, and Playmates Toys for the US, Canada, Latin America, Asia and the Middle East. The new toy range launched this autumn, securing strong listings with leading retailers and delivering buoyant sales across all territories. Beyond toys, Winx Club continues to expand its presence across gaming and digital platforms. The brand has seen strong engagement on Roblox, where immersive role-play experiences invite fans into the Magic Dimension. Most recently, Rainbow announced a major new partnership with Maximum Entertainment for Winx Club: The Magic Is Back, the first Winx console game in over a decade. Launching in April 2026 on PC, Nintendo Switch and PlayStation 5, the game represents a significant extension of the franchise’s playled strategy. With further product launches, activations and live events planned, Winx Club: The Magic Is Back is set to soar into 2026 Rainbow’s recent acquisition of the Geronimo Stilton intellectual property signals an important new phase of growth for the beloved brand. Al-
ready representing Geronimo globally across licensing and publishing, Rainbow is now uniquely positioned to unlock the franchise’s full potential across animation, digital content, experiential formats and consumer products, while preserving the integrity and educational values at its core. Created by Elisabetta Dami, the adventures of the intrepid journalist mouse have inspired generations of young readers through humour, adventure and value-led storytelling, with more than 190 million books sold worldwide in over 50 languages. At the heart of Geronimo Stilton’s enduring success is its rich narrative universe, offering multiple entry points for expansion across publishing, lifestyle and family-focused licensing categories. With the power of Rainbow’s creative expertise and strength in global franchise management, Geronimo Stilton is poised to expand into new creative formats and expand globally offering new opportunities to engage both loyal fans and new audiences. As part of Rainbow’s broader strategy to build long-lasting, multi-platform brands, Geronimo Stilton stands as a trusted, much-loved franchise and 2026 marks the beginning of a sensational new chapter for the character. n