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Total Licensing Autumn 19

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TOTAL LICENSING Absolute Dance live hits the UK this October for a nationwide tour at 14 high-capacity venues. Six matinees have already been added to the schedule due to unprecedented demand.

Capcom started 2019 with the ever popular and much anticipated launch of the remake for Resident Evil 2, which has gone on to outperform the original game release in terms of console sales and has totally lived up to all the anticipation of the fans for this amazing horror gaming franchise. The Resident Evil ™ _franchise has also some big favourites from the Classics archive with Resident Evil 5 and Resident Evil 6 releasing on Nintendo Switch this Autumn, which will continue to engage and draw in a wider fantase. Street Fighter is one of the most popular series of all time and is still revered as one of the best in the fighting-game genre. The series gave birth to one of the most colourful and recognisable casts in gaming history. Street Fighter is still in top form with the recent successful releases of Street Fighter 30th Anniversary Colleciton and Street Fighter™ V: Arcade Edition, with the former providing retro fans with classic experiences for the modern consoles and the latter providing hot new takes on the Street Fighter series. In addition, the Global organisers of Capcom Pro-Tour continue to host E-sports events featuring Street Fighter™V: Arcade Edition across EMEA. From award-winning shorts to feature films and TV series, Cartoon Saloon has carved out a special place in the international animation industry, earning four Academy Award nominations

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plus Golden Globe, BAFTA and Emmy nominations since its inception in 1999. Another busy year for the Kilkennybased animation studio has seen a couple of movies in production, plus an exciting development for the company with the launch of its own Licensing and Merchandise Division in May. Headed up by new General Manager Brian Tyrrell, the aim is to seek licensing partners for upcoming properties across all consumer product categories, with a special focus on toys, publishing, apparel and collectables. BLE sees the launch of a new film based on the popular pre-school series Puffin Rock, featuring an adorable family of puffins and their laughter-

filled adventures on a beautiful Irish island. With the series currently available on SVOD, Cable, and Terrestrial, and translated into 25 languages, interest in the movie – due for release in summer 2021 – should be high. Celebrities Entertainment GmbH, a full service agency, specialized in Licensing and Brand Extension and with a strong expertise in iconic Rock n Roll licensing, will once again exhibit at this year’s Brand Licensing Europe. The German based licensing specialists will bring their portfolio to ExCel which is loaded with the who’s who in music history. For example AC/

DC – the veterans of Rock n Roll are celebrating the 40 anniversary of their album “Highway to Hell”, which turned out to be singers Bon Scott’s last studio album. And the next anniversary – 40 years “Back in Black” in 2020 – the bands most successful studio album is just around the corner. In addition to AC/DC, Celebrities Entertainment represents a wide range of truly iconic IP’s for the European territories including David Bowie, Pink Floyd, Genesis, The Police, Kiss, Def Leppard, The Cavern Club and Woodstock.m Additional properties include Godzilla, Route 66, Atari and Football’s Coming Home. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love. This year has seen an expansion in its marketing and licensing activities, with three hugely popular new series. The latest 2D animated series from heritage brand Care Bears, Unlock The Magic, debuted in February on Boomerang’s SVOD platform in the US and airs on Tiny Pop in the UK. With over 35 years of sharing, caring and inclusivity, the Care Bears brand has over 98% awareness, with more than 150 million Care Bears sold and achieving $5 billion in global retail sales. Since 2018, Care Bears have amassed over one billion media impressions. Series 1 of live action show Holly Hobbie, aimed at tween and young teen girls, recently launched in the UK on CBBC following great ratings success since its premiere last autumn on


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