TOTAL LICENSING
SEGA Europe to showcase diverse line-up at BLE SEGA Europe is returning to the Brand Licensing Europe exhibition this year with its largest ever stand, showcasing merchandise and apparel from its diverse cross-section of IP. From Sonic The Hedgehog, to Total War and Football Manager, to SEGA’s iconic retro offering, here’s everything you need to know about the line-up heading into BLE 2020. Sonic The Hedgehog is gearing up for his 30th Anniversary in 2021 and the SEGA Europe Brand Licensing team are beginning discussions for new partnerships. 2019 has already been big for the blue blur, as he’s featured in the console and PC team based kartracer, Team Sonic Racing, which IGN described as “a fantastic evolution of the arcade racing formula” in their 8.5/10 review. SEGA are also gearing up for the launch of Paramount’s live action movie, ‘Sonic The Hedgehog’, launching in cinemas worldwide on
utes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and Hardlight.
14 February 2020. Sonic’s placement in retail has also grown massively over the last 12 months with retail placement doubling over the last 12 months and with the all new toy range from Jakks Pacific hitting shelves this Autumn. Elsewhere, the Retro programme continues to be hugely important for SEGA and the Mega Drive Mini, launching on 4 October 2019, promises to be a premium retro gaming experience for all the family to enjoy. To coincide with this exciting launch and to complement SEGA’s already enviable line of retro-themed merchandise and apparel, the Brand Licensing team are looking to further expand their DTR partnerships across multiple categories to capitalise on a continued wave of nostalgia. SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Games Co., Ltd., and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distrib-
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For more information visit the Brand Licensing team at SEGA Europe’s BLE stand A281. F or more information about SEGA, visit www.sega.co.uk.