TOTAL BRAND LICENSING
CONTENTS 6
8
Editorial Comment
Thoughts from the editor
Spreading the Net...
Richard Pink of Pink Key explains
10 News
Porsche Designs, US Mint, Oxford University, ABG, Pantone, All you Need is Love...
13 Madonna’s Material Girl
New line of health and beauty products
14 A Campaign Inspired by the History of Humanity
Licensing The British Museum
18 The Business of Cleaning Up
The home organisation market in the US is growing exponentially
36 Total Art Licensing Supplement
36 38 40 42
Art and Design Licensing News Penny Lane Celebrates 25 Years Prima Maria lights up Kiev The world of Sigis Vinylism
43 From Space Archives to Rock ‘n’ Roll
The world of V.I.P in Germany
44 Six Strategies to Grow Brand Value
Pete Canalichio tells more
46 Getting to Know You
Becoming an RHS Licensee
48 New Year and New Partnerships
London’s Natural History Museum
50 The Final Page
Shows, advertisers and more
20 Cover Story: Heads Together
Head enters the health revolution
24 The World of Pet Products
Catering for the growing petcare market
27 Space, Exporers and Animals
All this and more from National Geographic
28 How DTR is reshaping the Global Retail Industry
30 Admiral
Focus on the renowned sportswear brand
32 Leisurewear and Sportswear
The growing importance of athleisure
34 Fighting the Private Label Threat
PAGE 4
Jeff Lotman of Global Icons explains
TOTAL BRAND LICENSING