COVER STORY Leading sports goods brand HEAD and Gorenje, European manufacturer of household appliances, have joined forces to create a revolution for healthier lifestyles. HEAD by Gorenje are a special line of small, yet action-packed, appliances – which also have the unique ability to be connected to a smartphone app, Smooth Up Your Life, which helps users create tailor-made smoothies and receive fitness tips.
“Due to the global trend of rising consciousness of what we eat and drink, we have decided to start this project and Gorenje has been the ideal partner for us...” The 2-in-1 Nutri Sport Blender performs not only as a smoothie-maker but also as a nutrient and vitamin extractor, and a Gorenje-connectible kitchen-scale allows users to follow recipes with real-time instructions on the app – all extremely user friendly and simple to use. Combining technology and healthy living has been taken to the next level by HEAD by Gorenje, with over 30 HEAD athletes to be features on the app with their signature smoothie recipe. Lifestyle choices and health-consciousness could not be more relevant in today’s world. Using the brand reassurance brought by
TOTAL BRAND LICENSING
PAGE 21