THE DEFINITIVE ‘HOW-TO’ BOOK ON LICENSING NOW AVAILABLE Want to get into licensing but unsure how best to go about it? This 550-page definitive book, co-authored by two industry pioneers with more than 60 years of combinede experience, offers the novice and veteran alike proven, practical insights on how to maximise licensing profits and success.
Contents include:
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A comprehensive overview of licensed categories and the licensing process
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A history of successful properties, unique products and key people
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Point by point analysis of licensing agreements Buying and selling licensed products
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Brand protection and administration
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A review of key worldwide licensing markets.
• How to Buy and Sell properties and licensed products
Want to know more?
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The role of retailers in the process
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Most effective way of promoting your products
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Clearing, protecting and enforcing properties and products
• Point by point analysis of licensing agreements
Contact us at: enquiries@totallicensing.com
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Dealing with agents and consultants
Plus... included in the book is a link to a collection of essential contracts and forms.
“This book is an indispensable resource for anyone who wants to successfully navigate through the licensing industry.”
“I was referred to Greg’s books on Licensing Agreements 15 years ago. He is the Babe Ruth of Licensing, his legal reference hits it out of the park every inning!”
“This book addresses an industry need for relevant information and instruction in a manner that serves both the novice and the expert.The comprehensive collection of materials from such an impressive group of industry experts is unparalled.”
“Hi Danny, I recently received The New & Complete Business of Licensing book and thought I’d connect. I’m finding it a crucial reference, even for licensing veterans like myself. I’m finding out a lot about the “why” behind many of the clauses in contracts.Thanks to you and Greg for writing this!”
Charles Riotto, President Emeritus, LIMA
Rick Van Brimmer, Past Chairman, LIMA
Mick Long, 1st Venture Catalyst
Chuck Earling / Brand Licensing Executive