NEWS
Oxford University partners with Brandgenuity
All you need is Love...
The University of Oxford will partner with global brand licensing agency Brandgenuity to expand its licensing program across a range of lifestyle and authority categories. As storied as England itself, Oxford embodies British heritage, education, and ambience. While steeped in history, Oxford is thoroughly modern - continuously at the forefront of British thought, culture and sport throughout its long history and into the present. The Oxford licensing program will channel the contemporary, classic British atmosphere and lifestyle that makes Oxford admired all around the world. Licensing partners will be invited to interpret the Oxford brand in fresh, forward ways, with the help of the vast collections housed across its many great institutions, including the University’s Bodleian Libraries, Ashmolean Museum, and Oxford Botanic Garden. In addition to apparel, accessories, and home, the Oxford program will leverage the University’s unparalleled educational credentials to create toys, games, and back to school products that allow the next generation of consumers to sample Oxford for themselves. “Following a careful review of the agency marketplace, it was clear that Brandgenuity brings passion, creativity, enthusiasm and of course impressive results to the business of brand licensing,” commented Chris Evans, Managing Director, Oxford Limited. “Together, we plan to reinterpret the undoubted potential of the brand of the University of Oxford, bringing together the power of our global reputation and nine centuries of heritage with the breadth
Alex and Ani, the Rhode Island-based lifestyle brand that creates meaningful, eco-conscious jewelry to positively empower and connect humanity, announced recently a partnership with Sony/ATV Music Publishing and Sony/ ATV’s Global Licensing Agent, Epic Rights, to launch a new, musically-inspired capsule collection: The Alex and Ani x Lyrics by Lennon and McCartney Collection. The 5-piece line includes color-infused jewelry pieces inscribed with iconic lyrics from some of the world’s most memorable songs written by the two legends. Paying homage to the ‘60s, this never-before-seen collection reimagines powerful lyrics into everyday fashion. These pieces are a reminder of the inspiration and transformation these songs brought to popular culture and the music industry. For the first time, Alex and Ani held a poll on their social channels to give fans the chance to be at the helm; letting them choose the next charm design. Showcasing two of the available epoxy colored backgrounds for the “All You Need Is Love” charm, fans chose between Indigo and Lavender.
of opportunity and role in the modern world that Oxford, as the world’s number one university, has to offer.” “We are thrilled to be working with an iconic British brand whose beauty and excellence will help to produce truly timeless products,” said Teri Niadna, Managing Director of Brandgenuity Europe. “As a globally recognized institution, the University of Oxford has the potential to resonate with audiences on a worldwide scale.” As the oldest university in the English-speaking world, Oxford is a unique and historic institution. There is no clear date of foundation, but teaching has existed at Oxford since 1096. Today there are 38 colleges and over 23,000 students at Oxford. In 2017 and 2018 Oxford was ranked first in the Times Higher Education (THE) World University Rankings.
Cambridge Silversmiths and Robert Irvine to collaborate Leading kitchen and cutlery manufacturer Cambridge Silversmiths has announced the signing of a licensing agreement with Celebrity Chef Robert Irvine. Under the license, Cambridge will be developing a full collection of kitchen prep, cutlery and hydration products including utensils, mixing bowls, cutting boards, and bar accessories all inspired by Robert Irvine. Cambridge will focus on creating products that simplify life and solve everyday kitchen and storage problems. The Cambridge license was created TOTAL BRAND LICENSING
by The Brand Liaison, Robert Irvine’s licensing agent. “Every great meal starts with careful preparation and the right tools,” said Robert Irvine. “I’ve spent countless hours working closely with Cambridge Silversmiths to create durable, eye-appealing kitchen products that make meal prep easier than ever and help users create restaurant quality dishes at home.” Robert Irvine products from Cambridge will be available to retailers in spring. “We are excit-
ed to welcome Robert Irvine to the Cambridge family and introduce his new collection,” said Eric Fine, Vice President of Cambridge Home. “Robert’s focus on innovation in the kitchen, healthy living, and his support for our military, combined with Cambridge product design, development, and sourcing will be a winning combination.” Robert Irvine is best known for his top-rated Food Network television show, Restaurant: Impossible, and his support of the US military. The Robert Irvine brand has already experienced tremendous success.
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