FESTIVAL OF LICENSING
Brands Flock to the Festival
Adapting nimbly to the ever-changing times, many well-known and new brands will take booths at the virtual show, bringing exciting licensing and extension opportunities. Caroline Mickler Limited is bringing some new representations – and some famous established clients – to the 2020 Festival of Licensing. The line-up includes new signings The Masked Singer and Norman Parkinson, along with Paul McCartney’s children’s book Hey Grandude! and long-term Caroline Mickler successes The Beatles, Yellow Submarine and Fifty Shades of Grey. The Beatles and Yellow Submarine have remained strongly performing brands over many years and are constantly being discovered and embraced by new generations. The licensing programmes are tiered to appeal to all ages and price ranges, but quality is the constant. Lego Art, the latest collaboration with The Beatles, allows fans to create pop art
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portraits of the Fab Four, and was the focal point of a retail installation in Harrods. Norman Parkinson is one of the most important and celebrated fashion photographers of the twentieth century, with a portfolio of wonderfully elegant and instantly recognisable photos. His more than 30 years at the top – from the 1950s to the 1980s – included a long and legendary collaboration with Vogue Magazine. Lifestyle brands licensing agency Art Ask Agency are exhibiting at the first edition of The Festival of Licensing, launching its new representation of the Nordic lifestyle brand Finlayson. Beautiful patterns and iconic designs give this lifestyle brand huge scope across all categories. The Uniqlo launch of apparel ranges for women, girls and babies in 2020 gave the brand a flying start in licensing out. Finlayson is a leading Finnish design company since 1820 with roots in social responsibility, innovation and striking design. In its early days, Finlayson rapidly became the largest industrial company in the Nordics with its own church, hospital, school and fire brigade. Finlayson was the first company in Finland to employ women and offer them an opportunity for an independent livelihood. Finlayson continues to bear responsibility for society by focusing on sustainable business operations and taking a firm stand on behalf of a better world. In addition, Art Ask Agency will be showcasing its other top lifestyle brands, namely Anne Stokes Collection, Frida Kahlo, Brandalised, TVBOY, Pets Rock, IA London, The
Camden Collection, VisseVasse, Route 66 and Marie-Antoinette. Banijay will be bringing an extensive slate to this year’s Festival of Licensing, following its recent acquisition of Endemol Shine Group. With the largest international content catalogue, comprising 88,000+ hours, Banijay holds brand licensing rights working in a number of categories including consumer products, gaming and gambling initiatives. The Banijay portfolio now includes the world’s most successful cookery television format, Masterchef, which airs in over 200 territories and is watched by over 300 million people globally; Temptation Island; Peaky Blinders; Survivor; Deal or No Deal; Big Brother; Tipping Point; Operation Triunfo; Eat Well for Less’ Simon’s Cat; Mr Bean; recently refreshed heritage cookery brand, Ready Steady Cook; Black Mirror; local French beauty series, Miss France; gameshow classic, Wipeout, and physical gameshow, Crystal Maze. Brainbase is a technology company that helps globally recognized brands manage and monetize their intellectual property. The company is headquartered in Los Angeles and is backed by leading investors in San Francisco, LA, New York, and Europe. Brainbase’s flagship platform, Brainbase Assist, helps companies manage any licensing, partnership or sponsorship agreement from end-to-end in a single platform. With unlimited user seats, Assist allows you to collaborate with all of your colleagues and licensing partners and handle the legal, financial and creative touchTOTAL BRAND LICENSING
