Flowhaven

Licensing Relationship Management Made Easy

Flowhaven enables licensors and agents to manage the wide range of activities required to run a successful licensing journey

Flowhaven, founded in 2016 by Kalle Törmä, is a state-of-the-art platform, helping brand licensing professionals tailor their operations and analyze their data to optimize their workflows and increase their revenue. At the heart of Flowhaven’s solution is Salesforce, the #1 customer relationship management solution, which uses cloud-based, intuitive technology to manage company relationships, streamline processes and improve profitability. Since its relatively recent creation, Flowhaven has now grown into an international company, with offices in Espoo, Finland and Santa Monica, California. Kalle and his colleagues ensure that licensing teams are always in the driver’s seat with real-time dashboard analytics that offer detailed and general overviews of licensing program performance. A truly modern company, Flowhaven enables sorting by product category, territory, and more to see instantly if goals are being achieved and to spot new opportunities for growth. Its customer success team is available 24/7 to tailor its flexible solution to fit your needs perfectly.

Communication Tools For All

Flowhaven is helping licensing professionals support and improve communication between their internal team members and external partners. Guided by the knowledge that highly engaged workers outperform their peers and help products get to market more quickly, communicating across companies has been made simple. The platform allows users to leave comments directly on designs and style guides, set email notifications, and automate repetitive tasks to ensure everyone is kept in the loop.

Accessible Anywhere

The Flowhaven solution is accessible at any time, from any place. Available via desktop and mobile, our solution makes it possible for busy licensing professionals to survey their operations at home, on the show floor, or from the comfort of their homes and to secure actionable data on the go. Cloud-based storage allows for seamless business continuity, scalability, collaboration efficiency, and flexible work practices.

Sales & Royalty Reporting Made Easy

Flowhaven gives sales teams intuitive tools to build, track, and share sales reports in real-time. See how your teams are working, what your best performing IPs are, and if changes need to be made to meet your sales goals. The flexible solution allows users to generate reports based on client, location, SKU, and more. Royalty reporting tools make it possible to calculate percentages and validate terms and to compare earnings with the terms of your agreements.

Flowhaven, with its new office in California, also recently announced some key hires, exemplifying its growth. The new office, located in the center of the U.S. entertainment capital, includes a newly appointed US Director of Sales as well as marketing, customer success, and operational staff. An EMEA Director OF Sales will operate out of London.

The news comes just three months after Flowhaven closed a $5.2 million (€4.75 million) seed round of financing. Global Founders Capital led the investment round with participation from existing investors including Icebreaker.vc. Following the round, Flowhaven entered a portfolio of

investments that includes Facebook, Slack, Trivago, Canva, Eventbrite and more. “Our goal has always been to build a great team and company culture to foster long-term growth,” says Kella. “With our new office in L.A, we can be closer to our customers in both North and South America, and translate their needs to innovate our product and provide best-in-class service on a global level to drive their success.” In addition to its Santa Monica office, the company has grown to more than 30 team members across its permanent and satellite office locations, including headquarters in Helsinki, in addition to hubs in London, Tokyo, New York and more. The team has tripled in size since the end of last year. The company welcomes two new senior hires: Thomas McMillin, US Director of Sales, and Jeremy Robinson UK Director of Sales. Thomas began his career as the Director of Sports Licensing at The Walt Disney Company and Jeremy is a toy industry veteran whose previous posts include UK Sales Manager at Tomy among others. To add to its momentum, the company has signed several new customers in 2020 including licensors, agents and licensees such as Full-Color Black dba Brandalised whose portfolio includes Banksy among others; Lisle Licensing who oversees Masha and the Bear, Nitro Circus, Tetris and more; as well as Licensing Link who works on behalf of BuildA-Bear Workshop, Pantone, Van Gogh Museum, Molang, and others. These agencies join Flowhaven’s existing agency customers Art Ask Agency, bCreative, and others along with its substantial portfolio which includes Rovio Entertainment, creators of Angry Birds; Timbuktu Labs, Rebel Girls brand, media platform Crunchyroll and others. Flowhaven is set to drastically increase its footprint in the United States, the United Kingdom, and other key countries within the year. “The last few months have been marked by accelerated growth, with our dynamic international teams, including our newly appointed US and UK Sales Directors, helping us to acquire new customers,” says Kalle. “It is an honor to welcome Brandalized, Lisle Licensing, and Licensing Link to the Flowhaven community. We look forward to making the journey of managing and scaling licensed brands fun and simple while helping them to achieve their goals.”

Key features of the Flowhaven platform include:

- Account management tools to help teams share licensing information, communication, activities, performance, and insights between licensors, licensees and licensing agencies.

- Royalty reporting tools to validate and analyze reported sales and raise invoice requests

- Design approval interfaces to support fast and easy brand assurance and product collaboration and approval between partners

- Contract creation and management capabilities to support licensing and merchandising deals of all sizes and formats