NEWS
MARMITE HOT CROSS BUNS IN M&S Marmite and Marks & Spencer in the UK, have recently launched an exclusive new treat - a Marmite x hot cross bun! The new Easter taste sensations from Unile-
ver’s Marmite and M&S are made with mature Cheddar, Red Leicester and Marmite, encased in a dough which has been enriched with butter and free-range egg to make it extra soft and fluffy. Last spring, the two brands launched their first foodie hybrids - Creamy Marmite Butter and Marmite Cream Cheese, followed more recently by Marmite Cheese Slices and Mini Marmite Cheesy Crumpets for Christmas. In early January, over 40k of the hybrid favourites were snapped up by M&S customers. Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 169,000 employees and generated sales of €52.7 billion in 2016. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG tips, Ben & Jerry’s, Magnum and Lynx.
TRELMAGE ADDS BALL’N BRAND TO ROSTER Marketing and Licensing Agency, TreImage, LLC, continues to grow its brand division with the recent addition of the BALL’N brand to its roster, it was announced recently. “BALL’N is very pleased to announce our new partnership with Trelmage”, stated Rod Jeter, Founder of the BALL’N brand. “Charles and his team have a proven track record as a successful licensing agency. This partnership, being formed by two successful black owned businesses during Black History Month, is very special for myself and BALL’N, as it represents a giant step forward in building our own table.” “The BALL’N brand has a great deal of growth potential” said Charles Singleton, CEO of TreImage. “TreImage is looking forward to orchestrating its expansion through licensed merchandise and other opportunities.” BALL’N is a Luxe Sports lifestyle brand worn by NBA and Streetball legends. It’s a brand that is committed to creating high quality athletic apparel and footwear, for on and off-court
GEORGIA TECH PARTNERS WITH LEGENDS The Georgia Tech Athletic Association (GTAA) and Legends recently announced a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, annual fundraising, corporate hospitality, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape. Legends is the industry leader in sports experiences, having been founded by two of sports’ most recognizable and prestigious organizations — the New York Yankees and Dallas Cowboys. Georgia Tech fans and corporate partners will benefit from the expertise that Legends brings in designing, planning, and implementing world-class experiences. Legends will introduce a robust TOTAL BRAND LICENSING
technology, data, and analytics platform to support all revenue streams. The new business intelligence platform will provide Georgia Tech athletics with greater insights into Yellow Jacket fans, including a complete view of their relationship to the Institute and athletic department, specific interests, brand affinities, behaviours, and how to most effectively engage. “This past year has introduced new challenges in the collegiate athletics landscape, and we believe the path forward will require a strong vision and modernized approach,” said Mike Behan, Vice President, Collegiate Partnerships, Legends. “In collaboration with the Athletic Department’s innovative leadership team, Legends will engage our entire 360-degree platform – with deep acumen across partnerships, ticketing and premium seating, fundraising, corporate hospitality, retail, and technology – to create a customized, long-term blueprint for growing the business and creating memorable experiences for Yellow Jacket fans.”
wear. The BALL’N brand gets its origin from the streets and its name signifies performing at the highest level possible. Product categories available for licensing include apparel, bags, footwear, accessories, sports gear, sports equipment, game apps and toys.
CHUPA CHUPS FOR H&M H&M has launched a collection of knitwear and accessories for teenagers and young adults within its Asian collection. The Chupa Chups hoodies, vests and cardigans in delicate candy colours are combined with stylish barrets and bags. This co-branded collection is the right mix of tender and cool to see girls comfortably and trendy through this winter. It is available across H&M stores and platforms throughout Asia and online in other continents. PAGE 7
