West Ham United

Pushing for Glory!

‘West Ham are Massive everywhere they go’ was the tongue in cheek fan chant of last season. A season that saw The Hammers making great strides both on and off the pitch. A Europa League campaign that saw the return of European nights under the floodlights included an historic second leg victory over firm competition favourites Sevilla to earn a place in the semi-finals, as well as a push for a top seven finish to secure another season of Thursday night football. This success has been reflected in the commercial landscape with license renewals at an all-time high, new collaborations being explored and matchday hospitality ever more in demand. This season sees an increased capacity at the London Stadium, to 62,500 for the return of European football and whilst last season saw the final game for Club Captain and talisman Mark Noble, the transfer window has been hugely exciting. A number of high-profile players including Italy’s young striking talent Gianluca Scamacca and the highly rated and much sought after Brazilian international Lucas Paqueta have joined the club as the push for further glory continues. Matchday hospitality has become increasingly popular with a range of different experiences whether it be the relaxed laid-back atmosphere of a sports bar or fine dining to impress new prospects. Traditional licensed product continues to increase and accounts for some of a 20% year- on-year growth, helped by making inroads into grocers and the addition of product now

stocked by Fanatics. More niche markets are also playing their part. A recent collaboration with Hornby saw the release of a best-selling limited edition Railway Van. The next month sees the launch of two new collaborations, Steak Strips, a healthy snack from the makers of Wild West (Ham!) Jerky and for the energetic, a West Ham branded Teqball Table. This specialist curved table is hit with many of the players as well as fans. International growth is key in the coming season. An already impressive following in the USA and Canada may well be boosted as The Hammers become a considerable part of the storyline for season three of the hit show Ted Lasso.

MATCHDAY HOSPITALITY

Whether you’re looking to grow your client base by hosting new prospects or strengthen and engage with existing clients in a different way, West Ham United’s Club London team are ready to help with whatever you need. Match Day hospitality with West Ham United means:

• Being able to choose from a variety of different experiences, depending on what you’re looking for … from a relaxed sports bar, right through to a formal fine dining experience • Beating the rush, having exclusive access to your lounge 2.5 hours before kick-off • Enjoying quality time with friends, family, clients or colleagues • Hearing key pre-match insight from Club Legends while enjoying a phenomenal dining experience • Feeling the atmosphere build as the crowd grows and you watch the team warm up • Then seeing every moment of action from some of the best seats in the house • Before returning to your lounge to watch the late scores come in and relive every moment of the match

Call the Club London team on 0204 551 0037 to learn more or visit www.clublondon.whufc.com