Total Art Licensing

IMG TO LICENSE MATTHEW LANGILLE’S ART IN ASIA

IMG has announced it has been appointed as artist Matthew Langille’s licensing representative for Asia.

IMG will develop a licensing programme of products and collaborations that will reflect the humorous style of the artist who has, in the past, worked on worldwide collaborations with some of the world’s best known brands and clients including Swatch, Lacoste, Marc Jacobs and Beyoncé. We are excited to be working with Matthew Langille in Asia in order to extend his unique graphics, patterns, drawings and prints across new categories, local brand collaborations and influencer campaigns,” commented Miki Yamamoto, Senior Vice President Licensing, IMG. “We will be tapping into our extensive local network to amplify his influence and build engagement with fans across Asia.”

MIGHTY JAXX RELEASE B. SMILEY 50TH ANNIVERSARY EDITION

Mighty Jaxx has recently released a B.Smiley 50th Anniversary Edition as a collectible part of Smiley’s 50th Anniversary. The new 12-inch vinyl art collectible includes the B.Smiley’s signature pose and is clothed in a range of apparel from the André Saraiva x Smiley collaboration. This well-known artist artist put his spin on the artwork, using one of his favorite forms of expression - graffiti - seen on the vibrant jacket. “It’s an absolute honour to be able to collaborate with The Smiley Company on reaching such a momentous benchmark,” says Jackson Aw, founder and chief executive officer, Mighty Jaxx. “It goes without saying that 50 years is an impressive length of time to be able to continually spread positivity and inspire generations of activists, artists and creators alike. What B.Smiley represents matches the feeling we here at Mighty Jaxx want to encapsulate in our collectibles, and we’re excited to commemorate that feeling and icon through this launch.”

Visit the Total Licensing booth (F160) at Brand Licensing Europe and collect your copies of Total Brand Licensing and Total Licensing magazines.

BORED APE AGENTS APPOINTED

Brand Central, the exclusive global licensing agency for Bored of Directors, has appointed 7 leading international sub-agents for the Bored Ape NFT collective. Working together with Licensor, NFIP Holdings, Brand Central and the network of sub-agents have already begun signing partners and engaging global retailers. The Bored of Directors’ Sub-Agents include Asembl Brands Pty Ltd for Australia, New Zealand; Bulldog Licensing for the UK; Asiana Licensing for South Korea; Plus Licens AB for Europe; Mediogen Ltd for Israel; PPW Sports & Entertainment for China and The Business Hub Group for Latin America. Bored of Directors has already developed and implemented a global consumer products strategy, marketing campaign and a full style guide of creative, showcasing the Bored of Directors lifestyle. “We put together a phenomenal network of leading agents in their territories who have best in class relationships with both licensees and retailers and understand how cutting edge, pop culture brands can drive successful consumer products,” said Ross Misher, CEO of Brand Central. “Our goal from the outset was to put together a team with the best of the best in their respective expertise. From my co-founders, Jamie George and Harris Lipton who have been active in Web3 since its inception to the Brand Central team, everyone has provided their unique voice and experience which has been pivotal in bringing the Bored of Directors to where it is now. I am extremely excited to grow the team to include such great partners around the world and look forward to bringing the Bored of Directors lifestyle across the globe.” said Alex Locke, Co-Founder & Managing Member of Bored of Directors.

THE WORLD OF MGL

Established in 1990, MGL is one of the world’s leading art licensing companies. Representing the work of over 50 artists and designers. With a portfolio of over 10,000 images, they pride themselves in representing stunning imagery covering a variety including wildlife, floral, landscapes, patterns and vintage. MGL imagery is licensed for merchandise ranging from Arts & Crafts (diamond painting, paint by numbers, paper crafts), Paper Products (greeting cards, calendars and stationery), Textile (apparel, home, fabrics), Homeware & Gifts (mugs and novelties), Wall Art and more. As well as providing existing artwork, MGL also offers a customised service to either adapt existing imagery or create new, bespoke designs. They have a dedicated sales team who, understanding the needs of manufacturers, retailers and their customers, are happy to help with the decision process and advise on trends.

POMPIDOU CENTRE

Artistory continues to expand its growing portfolio of cultural partners and have signed global licensing rights for Centre Pompidou, with initial developments in greater China. Launched in 1977, Center Pompidou is a centre for arts and culture. Designed by architects Renzo Piano and Richard Rogers, the building in the centre of Paris is home to the Naitonal Museum of Modern Art. The Centre has more than 120,000 works of art and is one of the largest collection sof 20th and 21st century artists including Marc Chagall, Frida Kahlo, Piet Mondrian and Henri Matisse. “We have witnessed the museum’s effort to reach an international audience and see huge market potential globally. We are beyond thrilled to be partnering with such a prominent cultural brand in the years to come, and are confident to connect it with global consumers through creative licensing projects.”

JEWEL BRANDING EXPAND THEIR LICENSING PORTFOLIO

Jewel Branding & Licensing (JBL) is excited to highlight key initiatives and new clients signed ahead of Brand Licensing this year. In the search to find unique and distinct styles from artists based around the globe, JBL has organically grown their roster into a diverse and multi-cultural portfolio of creators and influencers who tell compelling stories through their art. The newest additions to their portfolio include Breathe Live Explore by Oris Eddu and Annie Quigley, who are both available for new licensing opportunities. Oris Eddu, is the self-taught Nigerian artist behind the brand Breathe Live Explore. Mindfulness and well-being are a central theme in her colorful art. Oris uses nature’s textures and patterns to inspire others to live adventurously. Oris boasts a social media following of over 20K loyal fans and has collaborated with brands including Oasis, Target, Crate & Kids and others. Artist Annie Quigley has a passion for creativity + art that has been a part of her since she was young. Annie has carried her love for art into her adult life but holds onto childhood memories for inspiration. Memories like her mother’s love for all things floral, her father’s love for gardening, and long summer days spent at the beach enjoying life’s simple and most precious moments. Throughout her body of work you will find that she will never shy away from bold, joyful color and is deeply inspired by delicate, vintage florals. With a unique expertise in brand management for design-based brands, JBL continues to develop meaningful licensing programs. Storytelling is at the core of the brands and programs that we develop. Lolita® – With millions of products sold across 40 countries, this highly collectible brand was founded on a mission to “celebrate life’s big little moments.” Lolita’s sense of fun, fashion, and charm offer a winning combination. Most renowned for its colorfully designed drinkware and glassware, JBL recently added licensee Certified International to launch ceramic tabletop later this year with additional partnerships in the works. This brand is available for licensing in Europe across multiple categories. Rachael Hale, has been passionate about inspiring and delighting animal lovers, and beyond, for over 24 years with emotionally engaging animal photography. The brand just released a new collection of images and delightful on-trend, design elements sure to invigorate love for four-legged friends. Rachael Hale has over 50 licensees around the world, many of them long-term partners. The newest edition to this roster of worldclass partners is, Legacy, who will be releasing a 2023 wall calendar this Autumn/Fall. The brand’s existing back-to-school partners in Europe and around the world, have also refreshed their lines of BTS essentials. Inspirivity by artist, Jennifer Wagner, started as a New Year’s resolution many years ago and turned into a creative passion for the artist. Her illustrations full of bright color, uplifting messages and fun designs are posted each day on her Inspirivity social pages. Jennifer loves interacting with her 200k+ dedicated followers who share her artwork daily all over the world The Inspirivity artist believes everyone is just looking for a bit of positivity in their lives and she is glad she can spread some kindness into the world. Her artwork is available for licensing in all categories worldwide. JBL prides itself in working with a network of talented subagents around the world to license key brands and artists. Agents in Europe include Start Licensing, Edutainment, BlueSkye Licensing, License Connection, and MJA. They are excited to announce the most recent partnership with Locomotive Licensing to represent the New York Botanical Garden, Planet Cat, Alja Horvat, and Michael Storrings in Europe.

Art Ask Agency has announced that Moleskine have launched their second collection of 3 luxury Frida Kahlo dated journals. After the success of the first collection launched in 2020, this second collection will also be distrib-uted worldwide in stationery stores, airport stores and top end department stores at the end of 2022. The collection is designed to inspire fans to seize the creative moment and express their own truth, in words or drawings. Each colourful agenda in the collection reflects Frida Kahlo’s vibrant artistic approach and introspective nature. A unique and sophisticated Moleskine interpretation, featuring iconic elements and quotes. “Frida Kahlo is a modern icon: difficult to constrain even within a definition, her persona is as in-spiring as her art, so strong and decisive in her sharp naivete. Moleskine is proud to join forces with the Frida Kahlo Corporation to celebrate such a free mindset, such a remarkable artist and woman with a Limited Edition Collection dedicated to her,” said Anna Meneguzzo, Moleskine Brand and Communication Director.

LINDSAY KIVI FROM MHS

Founded in 1995, MHS is considered one of the nation’s leading licensing and consulting agencies specializes in representing popular art brands as well as advising manufacturers in the search, evaluation and acquisition of licensed properties, brands and influencers. Collectively their art properties generate more than $130 million in annual sales through their 400 plus licensee partners. MHS is also currently serving multiple consulting clients in the categories of apparel, home décor, craft/hobby, food gifts, and seasonal products. Licenses acquired on their behalf range among top entertainment/character properties, sports, brand and influencers. In recent news, MHS have recently introduced Lindsay Kivi whose signature style captures the beauty of an animal spirit. As an animal and environmental advocate, she supports animal rescues, sanctuaries and conservation organisations through her artwork and aims to inspire others to do the same.

BOB ROSS PAINT LINE DEBUTS

Firefly Brand Management has signed with GDB International, Inc, the global leader in the paint recycling industry, to produce a new line of Bob Ross of latex interior paints and Wood deck paint stain. GBD introduced the line Bob Ross branded latex and deck paint at this year’s consumer merchandise show, ASD Show in Las Vegas. The Bob Ross multiple sheen paints will be available at all Evolve Paint Stores and on-line. “We are so excited to have this new partner for our client Bob Ross, The Joy of Painting, noted Cynthia Modders, CEO of Firefly Brand Management. “GBD prides itself on providing sustainable solutions and is highly recognized for their accomplishments, like recycling over 118 million gallons of latex and oil paint with utmost scrutiny. Consumers can now get their Bob Ross “creativity-on’, moving their painting from the canvas to the walls!” What makes Bob-Ross paint stand out from the pack is the exceptional coverage, ultra-rich color with outstanding resistance against scuffs, scrubs and stains,” says Sanjeev Bagaria, GDB’s CEO. With its innovative colors and richness, Bob-Ross paint can make your wall into a masterpiece painting.”

POP-UP ANDY WARHOL

The Andy Warhol Foundation for the Visual Arts is working with art pop-up book publisher Poposition Press for a series of licensed pop-up books and cards showcasing the career of Andy Warhol. With four books planned, spanning forty years, the artist’s work will take on a new form. The series takes a piece of history and changes how fans view Warhol’s work through pop-up sculptures and re-interpretations of Warhol’s art.

RHS LAUNCH WELSH SLATE COLLECTION GARDEN FEATURES

The UK’s Royal Horticultural Society (RHS) has announced the online retail launch of the RHS Welsh Slate Collection, a range of garden features and furniture made from handcrafted pieces of genuine natural stone in partnership with specialist design company Welsh Slate Water Features. Welsh Slate Water Features hand craft bespoke natural stone water features and decorative rocks for garden designs and landscaping projects across the UK. This is the first licensing partnership that Welsh Slate has forged with any brand. The RHS Welsh Slate Collection brings slate, hand-selected in Wales with an expert eye, to specially designed water features, window stones, stepping stones and slate benches as well as Japanese or Zen-themed designs. All work perfectly in traditional British gardens, and equally well when adding texture and organic tones within clean, contemporary landscapes. The time is certainly right for this inspirational range. With more and more of us turning to our private gardens as havens of peace and tranquillity, the products in the RHS Welsh Slate Collection were chosen to fit a theme of mindfulness and wellbeing at home. Every RHS Collection product is bespoke – crafted from real Welsh Slate with inherent natural qualities that make them unique. Welsh Slate Water Features works in partnership with many garden designers and landscapers to create beautiful outdoor spaces. Its manufacturing and sourcing are entirely British, a strong attraction for the RHS whose licensing campaign often emphasises home-grown and handcrafted products. Ioan Raymond, Owner at Welsh Slate Water Features, says: “For our firstever licensing agreement we wanted to work with a property that understood the importance of gardens, gardening and home-grown craft skills. We are therefore delighted that the RHS, the UK’s favourite gardening charity and a strong supporter of British craft excellence, has lent its name to what we feel is a truly inspiring partnership.” Cathy Snow, Licensing Manager at RHS, adds: “The real beauty of Welsh Slate is its natural ability to enhance both traditional and contemporary settings – and nowhere is this more apparent than in this collection. The unique products in the RHS Welsh Slate Collection will truly enhance any garden at a time when gardens are more important to us than ever.”

The Useful Page...

INDEX OF ADVERTISERS

Asembl ......................................................................................................................... 7 Brand Licensing Europe ............................................................................................. 56 Flowhaven .................................................................................................................... 1 Global Trademark Licensing .................................................................................... 2, 3 Howard Robinson ...................................................................................................... 43 JQ Licensing .............................................................................................................. 45 MGL ...................................................................................................................51 - 53 Octane 5 .................................................................................................................... 11 Pink Key Licensing ...................................................................................................... 5 Portfolio Select ........................................................................................................... 50 Start Licensing ........................................................................................................... 10 V&A ............................................................................................................................. 9 West Ham United ....................................................................................................... 13

UPCOMING SHOWS & EVENTS

Brand Licensing Europe

20 - 22 September www.brandlicensingeurope.eu

Pitti Immagine Uomo

10 - 13 January www.pittiimmagine.com

Atlanta Gift Market

11 - 18 January 2023 www.americasmart.com

Licensing China

30 March - 1 April www.licensing-china.hk.messefrankfurt.com

Bologna Book Fair

21 - 24 March www.bolognalicensing.com

London Book Fair

5 - 7 April www.londonbookfair.co.uk

Nuremberg Toy Fair

2 - 6 February www.spielwarenmesse.de

Ambiente

3 - 7 February www.ambiente.messefrankfurt.com/frankfurt

Magic

14 - 17 Feb www.magicfashionevents.com

The Inspired Home Show

4 - 7 March www.theinspiredhomeshow.com

Hong Kong International Licensing Show

27 - 29 April www.hktdc.com/fair/hklicensingshow-en

Licensing Expo

May 23 - 25 www.licensingexpo.com

Progressive Greetings Live

6 - 7 June www.progressivegreetingslive.com

Licensing Japan

June 28 - 30 www.licensing-japan.jp

Did you know…?

To go with our Heritage feature, here are some little known facts...

There are currently 1,092 world heritage sites. They are divided between 845 cultural, 209 natural, and 38 mixed sites.

With 54, Italy has the most world heritage sites.

There are 32 countries with at least 10 world heritage sites, 13 countries with at least 20 sites, 8 with at least 30 sites, and 5 with 40 .

The largest world heritage site is the Phoenix Islands Protected Area in Kiribati with an area of 408,250 km2. The site is mostly ocean as the actual land area of Kiribati is only 811 km2 - slightly larger than Paraguay. The smallest world heritage site is the Holy Trinity Column in Olomouc, Czech Republic which has an area of 200 m2. The most visited world heritage site is Paris, Banks of the Seine, which is the third most visited city in the world, and the most visited city in which most of it is a world heritage site. There are two sites which are restricted to women: Okinoshima Island, Japan, and Mount Athos, Greece. Both are religious communities which are only for men. Some of the significant historic artefacts in English Heritage’s care include Charles Darwin’s notebooks, Queen Victoria’s bathing machine and the Duke of Wellington’s boots English Heritage places have inspired many writers, including Bram Stoker, who immortalised the Whitby Abbey in Dracula, Sir Walter Scott, who based his novel Kenilworth on the story of Elizabeth I and Kenilworth Castle, and Thomas Hardy, who featured Stonehenge in Tess of the D’Urbervilles. One of the most prominent structures in the world, Eiffel tower, was built during the 19th century, being 324 meters high and attracting more than 7 million visitors annually.

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