A Refreshing Approach

Introducing Global Trademark Licensing

First established in 2008 in Hong Kong, Global Trademark Licensing Ltd (GTL) has grown to become a leading global licensing agency with seven offices located in the US, UK, Singapore, Hong Kong, China and the Philippines. As early pioneers in the Chinese market and with deep roots across Asian territories, GTL now ranks as one of Asia’s top five agencies, as well as being a top 15 licensing agency globally. GTL’s team of experts brings over 140 years of combined licensing experience across all major categories and a vast array of leading brands.

The GTL team prides itself on extensive market knowledge combined with a proactive, innovative, and creative business development approach that delivers outstanding results for its clients. The company’s focus is on building strong brand awareness and extending brand experiences through strategic and creative brand licensing for its partners. To achieve this, GTL offers six core services – brand representation, manufacturer representation, market consultancy, approvals management, royalty auditing, and trademark protection, with the ultimate aim of providing peace of mind for its partners, who trust in the agency to represent their brands and interests like an extension of their own team.

DRIVING TO BLE WITH LEADING AUTOMOTIVE BRANDS

McLaren Racing

GTL is heading to Brand Licensing Europe this September and will showcase its impressive roster featuring many of the world’s most famous automotive brands, including Jaguar Cars, Land Rover, Range Rover, Pagani, Lotus Cars, McLaren Racing, London Taxi, Scania, and Mercedes-Benz.

McLaren Racing was founded by racing driver Bruce McLaren in 1963 with one single mission: to win Grands Prix and World Championships. The team entered its first Formula 1 race in 1966, and since then McLaren has won 20 Formula 1 World Championships, more than 180 Formula 1 Grand Prix’s, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

McLaren’s successful racing heritage has been driven by a relentless desire to innovate. The team currently competes in the FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour and Tanner Foust.

the Carbon Trust Standard in 2010 and has retained it bi-annually, most recently in February 2021. The team was also the first in F1 to be given the FIA Sustainability Accreditation Award at a three-star level in 2013 as part of the FIA Environmental Certification framework, before becoming a signatory to the UN Sports for Climate Action Commitment in 2021. GTL is currently focused on further expanding the kid’s mobility, toys and collectables program.

LEVC

GTL represents LEVC, which produces the iconic London taxi, on a worldwide basis and is developing a cross-category global consumer products programme with an initial focus on toys, apparel, homewares, and gifting. LEVC’s history began in 1908 when the first dedicated black cab was specially designed and commissioned for use in London. This iconic British vehicle has defined the company for over a century with its unmistakable silhouette and classic design cues.

In 2018, LEVC introduced its latest taxi model, the electric TX, which is the world’s cleanest, most advanced taxi ever, powered by LEVC’s revolutionary eCity technology.

Lotus

Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track.

Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar.

In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. It takes the core principles and Lotus DNA from sports car design and engineering, evolving them into a desirable all-new lifestyle car.

As Lotus moves forward with an exciting new strategy, GTL is actively seeking to build on the existing program and is looking to add licensees in all categories, with a special focus on lifestyle, toys, interactive and kids’ mobility.

Scania

Scania is a world-leading provider of transport solutions and, together with its partners and customers, is driving the shift towards a sustainable transport system. For the last 130 years, Scania has always prioritised embracing people who came with good ideas. Innovating to not only make better things but to make things better. To make a difference. To this day, transport needs are still constantly growing. However, the need to transport sustainably grows even faster, which means innovation and engineering are more important than ever.

GTL began representing Scania in 2021 and is focused on seeking licensees across all major toys, collectibles, and lifestyle categories with a particular focus on kids’ mobility.

Mercedes-Benz Land Rover

GTL is proud to have represented Mercedes-Benz for over 10 years in the toys and collectibles categories with a major focus on trademark protection and growing the licensing programme in the US and Asian markets.

Pagani

Founded in 1992 by Horacio Pagani, whom Top Gear described as the “da Vinci of car builders,” Pagani Automobili SpA is an Italian manufacturer of supercars.

The first of its cars the Zonda C12 was presented at the 1999 Geneva motor show. GTL is delighted to have represented Pagani for over five years in the toys and collectibles categories and the agency is actively looking for new licensees to add to the growing portfolio. In 2023 Land Rover will mark 75 years since being first revealed to the world. In that time the brand has conquered off-road environments and forged new possibilities with the much loved and iconic Land Rover Series and Defender models. That pioneering spirit continues today both in the luxurious but equally capable new Defender and in the continuation programme of V8 editions from Classic Works.

Range Rover

For more information, visit the Global Trademark Booth B244 at Brand Licensing Europe

or email inquiries@gtl-int.com www.globaltrademarklicensing.com

Jaguar

Jaguar traces its origins back 100 years to 1922. From the illustrious racing history of the C-Type, D-Type and the XJRs through to the elegant 1950’s XK roadsters and the sublime E-Type, Jaguar has continually evolved and redefined motoring.

The next chapter will see a totally re-imagined Jaguar enter the all-electric luxury space. Range Rover has been the perfect blend of comfort and off-road capability since its launch in 1970. Through five generations it has evolved to the pinnacle of modern luxury that is today’s new Range Rover, as favoured by leaders and celebrities alike. Along the way, the brand has also expanded to include the Sport, Evoque and Velar models, each providing their own individual personality within the refinement of the Range Rover family.

GTL has been representing Jaguar, Land Rover and Range Rover in the toys, collectibles, kids mobility and interactive categories since 2015 and has helped grow their licensing programme to be amongst the leading in the automotive sector and are actively looking to expand the program with new licensees in the Toys, kids’ mobility & Interactive categories.